What if you could target more households likely to be high net worth, favor money market accounts, or be active online bill payers?
Retail Banking Propensity Targeting Segments allows your business to do just that. These digital segments give banks the option of targeting households based on their propensities to consume certain types of retail banking products and services.
These segments are derived from a proprietary foundation of approximately $14 trillion in direct-measured, anonymous invested assets. No other digital targeting option offers marketers the ability to target so specifically — or simply — on the select financial behaviors relevant to your campaign goals.
Retail Banking Targeting Segments are available to IXI Network members only.
Learn more about how your firm can target audiences based on a variety of financial characteristics and tendencies.