Insurance companies are at the forefront of online marketing, but there are many marketing firms and competition is intense. So it’s critical that insurance marketers know their online ads and offers are effectively reaching their desired target audience.
Insurance Propensity Digital Targeting Segments help marketers reach more qualified prospects based on specific likely insurance tendencies or characteristics.
Digital targeting segments from Equifax are based on aggregated attributes at a geographic level and neither contain nor reveal any personally identifiable information.
Key benefits include:
- Target customers online more effectively by using estimated insurance propensities
- Eliminate wasted ad spend by ensuring more ads are served to consumers with the insurance propensities you seek
- Built on a foundation of anonymous, aggregated data collected by Equifax from leading insurance and annuities firms
Learn more about Insurance Propensity Digital Targeting Segments and how they help eliminate wasted ad spend.