Travel and leisure marketers target a wide variety of travellers whose dream vacation may be a luxury cruise, family theme park or all-inclusive resort. But there is a way to hone in on a specific segment with certain propensities.
Travel and Hospitality Propensity Digital Targeting Segments from Equifax help online marketers reach consumers likely to travel to certain destinations, for specific activities, and within differing budgets. They give travel and hospitality companies the option of targeting households based on their likelihood to consume certain types of products in a variety of categories.
The digital targeting segments are based on the Economic Cohorts® consumer segmentation system. They’re built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Learn more about how Travel and Hospitality Propensity Digital Targeting Segments can help your marketing ROI hit its desired destination.