Marketers in the financial services industry can leverage Investor Channel Propensity Digital Targeting Segments to more efficiently reach consumers online. The segments are based on propensities for self-directed or advisor-preferred investing. Furthermore, financial marketers can enhance targeting by building custom audiences based on investors' likely channel preference, asset level, and age band.
Another key benefit is that marketers can eliminate wasted ad spend. The targeting segments ensure more ads are served to consumers who likely have the investment propensities and financial capacity you seek.
Key benefits include:
- Target consumers online more effectively by using propensities for self-directed or advisor-preferred investing
- Eliminate wasted ad spend by ensuring more ads are served to consumers that likely have the investment propensities and financial capacity you seek
- Built on a foundation of anonymous, aggregated data collected by Equifax
Learn more about how Investor Channel Propensity Digital Targeting Segments can help you.