Product Sheet

Digital Targeting Segments for Communications

Product Sheet

Digital Targeting Segments for Communications

Marketers in the communications industry need to target the right consumers. That means those with specific buying tendencies and the capacity to purchase their products and services.

Our Cable, Telecommunications, and Wireless Propensity Digital Targeting Segments take into account both interest and capacity to buy. As a result, marketers can better identify the consumers who are likely to buy a smartphone, sign up for a bundled offering with high speed internet and TV, or be looking for the best prepaid wireless deal.

Examples of some segments include households likely to:

  • Be a candidate for an iPhone
  • Subscribe to prepaid wireless plans
  • Be higher revenue wireless customers, with higher monthly wireless bills
  • Use a wide variety of features on their mobile device
  • Use the Internet frequently for a wide range of activities
  • Have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand, and others

Learn more about how our digital targeting segments can benefit your business.