Millennials make up about a quarter of the U.S. population, and brands are fiercely competing for their attention. To target Millennials in your marketing efforts, how do you identify those who have the financial capacity to pay for your product or service?
It’s easier than ever to target the right Millennials with Digital Segments for Millennials. The segments combine insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Key benefits include:
- Better target the right Millennials online by combining insights into estimated household income, spending and credit, along with demographics, buying behaviors and product preferences.
- Improve marketing performance and ROI by ensuring more relevant ads are served to more Millennials with the potential interest in and financial capacity to pay for your products, services and solutions.
- Protect consumer privacy by using anonymous, aggregated, neighborhood-level data that does not incorporate or reveal any personally identifiable information or data about online behaviors.
Learn more about targeting this important segment of consumers.