Product Sheet

Digital Targeting Segments for Auto

Product Sheet

Digital Targeting Segments for Auto

Digital targeting segments from Equifax help auto marketers to more efficiently target consumers with specific auto behaviors, preferences, or characteristics. We help auto marketers reach consumers likely in-market to purchase specific types of vehicles, as well as actual make and model owners. We also offer audiences with the likely financial and economic capacity to purchase a vehicle or be interested in an auto loan.

Key benefits include:

  • Target auto buyers online more effectively by using estimated automotive propensities and financial capacity measures 
  • Eliminate wasted ad spend by ensuring more ads are served to consumers who are likely to have the automotive propensities you seek and the capacity to buy 
  • Built on a foundation of anonymous, aggregated data managed by Equifax and key industry partner data

Read our white paper to learn more about how Digital Targeting Segments can help auto marketers ​​reach the right audience with your online ad campaigns.