In today’s competitive auto market, it’s important to maximize ROI on your marketing spend. So how do you identify the right message to the right customer at the right time?
Our data-driven marketing solutions for automotive can help identify the best households for your marketing efforts because it uses:
Household Segmentation - Economic Cohorts helps marketers acquire new customers, analyze markets, align messaging and creative, cross-sell and upsell existing customers and optimize marketing channel spend
Estimates of Economic Capacity - Ability to Pay uses estimates of likely economic capacity to efficiently rank leads, assess customer portfolios, and enhance targeting Estimates of Household Income - Income360 uses estimates of household income (including income from assets)
Estimate of Credit Availability - CreditStyles Pro Variables uses estimates of likely credit availability, needs and usage
Get ready to optimize your marketing and sell more cars with our data-driven marketing solutions.