Business-to-Business (B2B) marketers often struggle to find their ideal audience online. This comes as they face pressure to maximize their digital marketing ROI and to increase lead conversion rates.
Fortunately, marketers can reach more qualified prospects by using Business to Business Targeting Segments. These segments leverage attributes from the Equifax Commercial Marketing Database, which comprises more than 42 million business site locations.
The digital segments are based on specific likely attributes, such as:
- Industry
- Company size
- Total number of employees
- Annual sales
- Job role
- And other segments like women-owned, top 1000 companies, and credit risk
Key benefits include:
- Target small businesses online more effectively by their attributes such as size, age and industry
- Reduce wasted ad spend by ensuring more ads are served to businesses with the attributes you seek
- Segments leverage best-in-class marketing attributes using a proprietary marketing database comprised of over 41 million businesses aggregated to the ZIP+4 level
Engage your online audiences to maximize customer experience and uncover growth opportunities
Improve digital marketing ROI by reaching more key targets and improving lead conversion rates.
View our product sheet to understand how Business to Business Targeting Segments can benefit your marketing efforts.