Product Sheet

Addressable TV Advertising

Product Sheet

Addressable TV Advertising

Traditional television ads are expensive. That’s why advertisers and their agencies should take advantage of new, more targeted TV ads to reach their optimal audiences.

Audiences can be defined by virtually any segmented attribute including:

  • Company transaction and loyalty data
  • Income
  • Attitudes
  • Behaviors
  • Financial and economic profiles

Additionally, marketers can measure the impact of their addressable TV ads through our closed-loop attribution solution.

Learn more about how you can better understand the effectiveness of your ad spend.