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Addressable TV

Serve ads to your optimal target audience across Addressable TV and radio platforms and optimize your marketing dollars. Leverage powerful segmentation for more precise audience reach and deliver relevant messages to ideal customers.
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Reach Consumers with Addressable TV

In today's budget constrained environment, it's critical to ensure your TV advertising is delivering the right targeted messages to desired audiences. Addressable TV from Equifax empowers your media strategy by streamlining your campaign execution and enabling you to reach optimal audiences with more precision across consumers’ preferred TV and internet radio streaming channels.  

Connect with ideal consumers defined by a multitude of segmented attributes, including estimated income, attitudes, interests, behaviors, and financial profiles as well as your own loyalty and transaction data. With Addressable TV, you can better connect with consumers with the financial capacity and propensity to purchase your products or services. 

Precise Audience Targeting
Leverage powerful segmentation to deliver highly relevant messages to desired addressable TV and internet radio audiences. 
Extensive Reach
Gain streamlined access to millions of households across the ecosystem of Addressable TV and internet radio channels.
Data-driven Segmentation
Enhance customer segments with proprietary financial measures, behaviors, and propensities for more effective targeting.
Omni-channel Synergy
Integrate Addressable TV and internet radio seamlessly into your broader marketing campaigns, and reach the same audiences.
Optimize Ad Spend
Maximize streaming media ad dollars by delivering your messages to consumers with desired propensities and purchase intent.
Security and Privacy
Precise targeting is built with best practices and privacy regulations so Personally Identifiable Information is protected. 

Used by Many Industries

Financial, auto, retail, travel, and other brands can optimize campaigns by reaching desired households via streaming TV and radio. Drive new customer acquisition more effectively with tailored ads on preferred media channels. 

Financial Services

Promote your brand, investment services, or loan products via streaming TV and radio to qualified prospects who have desired financial and economic profiles. Learn how one brokerage firm gained over 500% lift in new account assets with an Addressable TV campaign using custom segments.

Case Study: Drive Omni-Channel Marketing

Automotive

An auto brand can use Addressable TV to reach consumers likely to be in the market for a new vehicle and who have the desired estimated income, credit profiles, and current vehicle ownership. Use the solution to deliver tailored TV ads to target audiences showcasing promoted vehicles and financing.

Explore Auto Segments

Add Addressable TV to Your Media Strategy

Easily integrate Addressable TV and radio into your marketing strategy with Equifax. We streamline the process for you and help you execute your campaign on your desired platforms and channels.
Onboard and Further Define Audience
Work with us to onboard your target audience list for your addressable TV campaign. Define your audience using your company’s transaction, loyalty, or other data, or enhance your segmentation with financial and economic insights from Equifax. 
Activate your Audience
Equifax simplifies access to the addressable TV and radio ecosystem by empowering your ads across desired channels. We anonymize and deliver your audiences to a full range of streaming media platforms and streamline your process. 
Determine Reach, Set Schedule, Run!
You and the streaming platforms have full control to determine the desired quantity of targeted households that meet your criteria and set the run schedule by coordinating with programmatic buying partners. Your ads will be streamed to targeted households!

Empower a More Strategic Media Spend

When you partner with Equifax to incorporate Addressable TV and internet radio into your marketing mix, you're not just buying airtime — you're investing in precision. We empower you to go beyond traditional TV and radio’s targeting limitations. Maximize your media ad spend by reaching optimal audiences for your products and services,  reducing wasteful spending, and accelerating your path to new customers and revenue growth.

Frequently Asked Questions

You can define audiences by virtually any segmented attribute including:

  • Your company’s transaction, loyalty data, or other internal measure
  • Financial and economic insights from Equifax
  • Attitudes, behaviors, and propensity to purchase characteristics from Equifax plus any other attributes you typically use to define audiences for direct mail and digital campaigns

These attributes together provide a more comprehensive and nuanced understanding of your target audience for even more precise targeting.
 

Equifax simplifies access to the streaming media ecosystem by working with multiple leading providers including LiveRamp, Cadent and Yahoo. This eliminates the need for advertisers to set up individual contracts with numerous providers, streamlining the process. Our neutrality also means we leave the choice of networks and run schedules entirely up to you, providing maximum flexibility and control over your campaign strategy.

Equifax prioritizes data security and privacy by employing robust anonymization techniques. When onboarding your target audience data, Equifax anonymizes and matches the data for use by providers, ensuring that personally identifiable information is protected while still enabling precise targeting. Our processes adhere to industry best practices and relevant privacy regulations.

The process typically involves five key steps. 

  • Onboard your target audience data such as a customer or prospect list. 
  • Further define and enhance your audience segments.
  • Activate by leveraging Equifax's industry relationships for anonymization and matching. 
  • Determine reach and set schedule with cable providers and programmatic buying partners. 
  • Run TV or radio ad campaign where targeted ads are served. 
     

Yes, Equifax can work with your company to serve your ads via email, display ads, mobile ads, social platforms, and more.

Related Resources

A Guide to Better Digital Advertising Through Data

View tactics, tools and case studies to learn how financial insights and data onboarding can help you optimize your online advertising, create custom audiences, and maximize campaign effectiveness.
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