Market Pulse: Planning for the Holiday Shopping Season with Segmented Consumer Data

In our October Market Pulse last year, we took a look at what economic indicators were telling us about the impending holiday shopping season, and how those indicators were likely to impact consumer spending. While inflation has leveled off slightly since then, there are several additional factors–such as rising interest rates, rising mortgage rates, and the resumption of federal student loan payments–that are likely to impact consumers’ holiday spending habits this season.

In our October 19 2023 webinar, we explored various consumer segments with Fiserv and discuss how the current economic landscape is impacting consumer wallets and financial durability. We will go in-depth on the consumer data that organizations should take into consideration as we look ahead to and plan for this year’s holiday shopping season.