Breaking it down: The typical BNPL applicant profile

The popularity of Buy Now, Pay Later (BNPL) loans has risen at a meteoric rate, expected to reach $82.1 billion in transactions in 2022.* While it’s widely understood that users of these loans tend to be part of a younger, tech-savvy generation, we’re taking a closer look to gain a more complete, in-depth consumer profile for BNPL loan applicants. We’ve analyzed data from over one million BNPL applications** and compared that to the general credit population.***