Data and insights are now being widely used across the automotive spectrum. Advanced analytics are helping to customize the shopping process while also protecting against sophisticated fraudulent activity.
Access to the right tools and sophisticated technology is helping lenders and dealers to have a greater opportunity to spot identity fraud before it happens.
With access to this more holistic view of consumers, auto professionals can gobeyond simply seeing that an individual is on a website looking at a vehicle.
Instead, they can begin to get an accurate picture of who that unique customer is, where they are in the funnel, and what specific offer they can afford to make the transaction.
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