Mergers and Acquisitions Handbook for Retail Bank Marketers

Integrating two independent banks after a merger or acquisition can be complicated.

Explore this handbook to discover how our financial assets data and insights can help you better understand your combined customers and new position in the marketplace.

- Retain retail customers and promote satisfaction with effective communications
- Understand your combined customer base in terms of likely growth potential and share of wallet
- Evaluate your branch network
- Identify pockets of opportunity within individual households and the market as a whole