Case Study

South Carolina Federal Credit Union Enhances Targeted Marketing

Case Study

South Carolina Federal Credit Union Enhances Targeted Marketing

South Carolina Federal Credit Union wanted to overcome the limits of traditional segmentation measures to better identify and market to a niche group of members that were not being adequately served within its target market and shift from a product-based to a needs-based approach for sales and marketing efforts.

The credit union leveraged Financial Cohorts, an asset-based segmentation system. It groups households by likely total assets and financial and behavioral characteristics, in order to better segment its members.

As a result, the credit union was able to better penetrate a sub-segment of its Mass Affluent market through enhanced communications and one-on-one sales touches. It saw over 100% lift in deposit, investment, and loan balances.

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