Gauging the success of current online ad campaigns by comparing them to the performance of past campaigns is not enough. Most campaigns have significant room to improve, whether measured via Cost per Acquisition (CPA), impressions, conversions or other metrics.
In this case study, a leading financial firm decreased the CPA of its online ad campaign by using digital financial and economic measures to better target qualified prospects. By advertising to the right audience and using an appropriate message, the firm anticipated less wasted spend on unlikely prospects, as well as increased relevancy for qualified prospects.
Results were strong, as the firm was able to:
- Narrow its target audience by over 53%
- Decrease its CPA by 62% compared to a previous campaign with the same goal
Read our case study for details that could help your company reduce its CPA, too.