Cost per Profitable Acquisition is the Metric to Measure

Online advertisers often rely on simple CPA metrics to evaluate the success of their campaign. However, CPA fails to take into account whether a new customer is likely to be a profitable customer for the company. Review this best practice to learn how advertisers can improve their online audience targeting to focus ad spend on visitors that are more likely to become profitable new customers - and then use CPPA (Cost per Profitable Acquisition) to better measure the success of campaigns.