Retailers often want to increase the number and quality of their loyalty program. But their customer segmentation systems often lack the ability to identify new, high-potential customers in an efficient manner. Some specific challenges include:
Difficulty in identifying current customers that have high spending within the category, but are not yet enrolled in the loyalty program
Unable to efficiently pinpoint new, high-potential customers, resulting in missed sales opportunities
Complicated to identify low-potential program members, which could contribute to inefficient marketing spend
In this case study, we show you how retailers can enhance their customer segmentation systems with consumer spending insights. This helps identify new and long-term customers that may warrant additional marketing focus based on their likely spending capacity and potential. Additionally, it can indicate which current loyalty program members should be downgraded.
Find out the results in this case study.