Optimizing Consumer Connections through Equifax Ignite for Prospecting
TODAY'S BUSINESS LANDSCAPE COULD BE VIEWED AS GROWINGLY COMPETITIVE – through technological advancements and market saturation – so businesses are constantly seeking ways to enhance their marketing strategies and better understand consumer preferences. On top of that, consumer demand is ever-evolving, influenced by various factors such as demographics, purchasing behavior and market trends. Businesses are challenged to access the most comprehensive, connected and organized data available to acquire an acute understanding of consumer behavior, improve targeting sophistication and deliver offers faster.
Equifax Ignite® for Prospecting, the latest innovation from Equifax Ignite®, focuses solely on prospecting efforts through a unified, cloud-based analytics platform with the ability to reduce processing cycles, improve targeting, drive better response rates and evaluate your strategies with real production data to improve and adjust results faster. By centralizing, synthesizing and utilizing scalable cloud-based computing capacity, companies can manage and analyze large volumes of data faster and more efficiently than ever before.
“This added functionality allows businesses to extend more targeted offers that feel congruent with consumer demand based on historical and post-campaign analysis, ensuring the right message reaches the right audience at the right time,” said Keri Kramers-Dove, SVP, Risk Solutions Product Management at Equifax U.S. Information Solutions. “Our new environment will speed time to market and allow companies to identify more targeted prospective consumers and empower companies to deliver more personalized marketing campaigns. Ultimately, this will support having consumers feel valued and understood, leading to increased brand loyalty and customer satisfaction.”
Equifax Ignite® for Prospecting revolutionizes the way businesses interact with consumers by leveraging historical data and post-campaign analysis to gain valuable insights into consumer preferences, purchase patterns, and engagement levels. Armed with this information, businesses can create targeted offers that align precisely with consumer demands, resulting in higher response and conversion rates. The impact of Equifax Ignite® for Prospecting extends beyond individual businesses, benefiting various industries such as financial institutions, higher education, automotive lenders, and InsurTech companies, by lowering acquisition costs, improving conversion rates, and enhancing campaign response rates. By empowering businesses with data-driven decision-making and targeted marketing strategies, Equifax Ignite® drives industry growth and success while empowering businesses to deliver personalized offers that enhance the overall consumer experience.
To learn more about Equifax Ignite® for Prospecting, click here.