Helping Customers Make Faster Connections through the Equifax Cloud

June 10, 2024

IN TODAY’S COMPETITIVE LANDSCAPE, A BUSINESS IS ALWAYS LOOKING FOR WAYS TO BETTER UNDERSTAND THEIR CURRENT CUSTOMERS AS WELL AS ENGAGE NEW ONES. Challenges such as ever-evolving consumer demand, smaller budgets and lingering inflation create the need for a business to continually assess consumer behavior to ensure the effectiveness of their outreach. 

Equifax Ignite® for Prospecting, a singular analytical ecosystem, can assist companies with addressing today’s challenges by providing access to the most comprehensive, connected and organized data, scores and attributes available to get the best understanding of their specific consumer. Built on the Equifax Cloud, it analyzes, manages and simplifies large volumes of data faster and more efficiently, helping organizations create targeted offers that align best with consumer demands, resulting in higher response and conversion rates while reducing cost per acquisition. 

The ecosystem can simplify, enhance, and speed up acquisition efforts, providing real-time outcomes so organizations can make quick adjustments to their strategy as well as experiment with new products, pricing and offers. 1ˢᵗ Franklin Financial is an early adopter of Equifax Ignite for Prospecting and has been able to do just that.

“1ˢᵗ Franklin Financial and Equifax share the belief that people come first and Equifax Ignite for Prospecting is a tool that can aid us in better understanding our customers and build stronger relationships within the community we serve,” said Gary McQuain, Chief Operating Officer of 1ˢᵗ Franklin Financial. “Helping our customers keep their financial goals on track, especially in an unforeseen circumstance, is the principle we were founded on over 80 years ago.”

Equifax Ignite for Prospecting offers dashboards, pre-defined models, and custom modeling options so businesses can identify what works best for them. Regardless of the need, the ecosystem aims to simplify complex campaign analytics with an easy-to-use, intuitive, and actionable Campaign Insights Dashboard, creating a direct feedback loop to help any business get to market and revenue faster. 

“We want to help businesses like 1ˢᵗ Franklin Financial better engage with their customers and valuable insights like these can improve campaign performance as well as the overall consumer experience,” said Chris Brown, SVP of Data Driven Marketing for Equifax U.S. Information Solutions. “Simultaneously, we listen closely to our own customer feedback to ensure that we’re continuously innovating to best support their respective marketing efforts.”

Learn more about Equifax Ignite for Prospecting here.