Product

Lost Sales Analysis for Automotive cloud

See the business lost to competitors, and how those loans are performing, so you can win more customers
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Product Overview

Losing business to more competitive offers, or passing on deals that are now performing well for other lenders, could be a painful one-two punch to your bottom line- the immediate profit of the sale and the long-term revenue from the life of the loan. You also lose the opportunity to build a customer relationship that drives future auto purchases. 
We utilize a lender's file of applications to produce an anonymized report of which competitors won the loans, and how that portfolio is performing.
Product Sheet

Can You Afford Not to Know Who's Winning Your Lost Business?

Lost Sales Analysis for Automotive arms you with the information you need to capture future auto loan applications by providing you valuable insight into what happened to the ones you lost. This ability to strategically identify areas to target in lending policy, dealer relationships and competitive position will help arm your business with the intelligence to succeed in meeting your business objectives.

Use Lost Sales Analysis to:

  •  Track transaction level data associated with well performing loans to see where competitors are winning potentially profitable business, and adjust your sales and lending strategies accordingly
  •  Track negative performance metrics such as repossessions and default indicators to affirm existing lending policies are working as predicted
  •  Gain market intelligence by analyzing competitive performance metric trends around loans that were lost to help maximize immediate and long-term profitability

Built Exclusively Around the Information You Provide

This analysis is built exclusively around the information you provide Equifax, and the resulting competitive insight returned is rooted in your actual application information. We equip you to see the competitive landscape, and better understand what you have lost. Since the solution leverages your own business information, you are easily able to measure or compare your business to the overall market.

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