Ability To Pay™ is an estimate of a household’s financial capacity. It is based on consumer spending capacity, total income (including income from wages and assets), and household demographics.
Businesses can use Ability To Pay Digital to:
- Optimize online ad spend
- Target your online advertising to include consumers that not only have the propensity, but also the capacity, to actually purchase a product or service
- Improve conversion rates dramatically by only targeting those with greater ability to pay and buy
- Optimize landing page offers so prospects are offered the right product for their financial means
Learn more about how Ability To Pay can help your business.
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Ability to Pay Digital