Case Study

Improving Customer Onboarding

Case Study

Improving Customer Onboarding

Banks often rely on a new customer’s opening balance to determine new customer treatment groups. But they could miss cross-sell/upsell opportunities and attrition if they don’t know the household’s true growth potential.

Banks can leverage WealthComplete estimates of total household assets and deposits to identify high potential new customers from day one.In this case study, we show that by better identifying high potential new customers on day one, within two years banks can expect to:

  • Increase balance amounts for high potential new customers over 200% more than for low potential customers
  • Grow AUM by approximately $50 million for every 1,000 customers it brings on board

Read our case study for the full analysis.