Optimize your acquisition efforts - Auto case study

Read this Best Practice for more information on how auto marketers can better identify and target high-potential shoppers. By profiling their best customers with estimated consumer financial measures and other characteristics they can develop optimal shopper profiles that can be applied to CRM databases and predictive models.

By using economic insights from Equifax, auto manufacturers and dealers can improve the efficiency of marketing campaigns by separating “lookers” from potential buyers within their CRM databases based on auto shoppers’ likely financial ability to purchase.