Case Study

How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth

Case Study

How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth

Case Study - Segmentation and digital targeting segments solution can help define high-potential target audiences and reach them online.

Financial Cohorts segmentation and digital targeting segments were applied to prospects to identify lookalikes for customer acquisition campaigns that were more likely to have desired financial behaviors and become a profitable customer. Campaign achieved a 300% increase in opening balances for new deposit accounts over similar campaigns. Find out how.

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