Leading travel and hospitality brands are looking for more efficient ways to promote upscale travel and timeshare offerings to existing customers and prospects. However, travel marketers face rising acquisition costs, significant competition and difficulty identifying new prospects.
By working with Equifax, travel marketers can add a critical component to their segmentation systems: estimated household spending capacity. By applying estimated spending capacity measures to a brand’s income-bracket and life-stage segmentation system across multiple target segments, travel marketers may improve the efficiency of their campaigns by:
Narrowing the target audience of customers
Empowering sales teams with new knowledge to evaluate prospects