White Paper

Digital Targeting Segments for Business to Business

White Paper

Digital Targeting Segments for Business to Business

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Business to Business Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects. These segments are based on specific likely attributes. This is especially critical in the B2B space where one sale can be worth millions of dollars. 

Equifax has carefully categorized its 41M+ of US Business Records into more than 200 segments allowing marketers to better reach their target audience. Segments include:

*Company tenure