Better Understand Total Household Income

Marketers and analysts can get a more powerful estimate of total household income to improve performance for both direct marketing and online targeting campaigns with Income360® Complete. Leverage a continuous household-based dollar estimate of income uncapped up to $2 million - and overcome the limitations of standard income measures that tend to lose accuracy at higher income ranges. With Income360 Complete, you get a full view of estimated total household income, including income from wages, investments, businesses, and retirement funds.

Key Benefits

  • Includes three measures 1) Total income 2) Salary income 3) Non-salary income
  • Goes beyond salary to also include estimated income from investments, businesses, and retirement funds
  • Only income measure where components sum to total: Salary income + Non-salary income = Total income
  • Uses multiple validated and benchmarked models and does not include the use of PII
  • Income from investments is derived from a foundation of anonymous, direct-measured invested assets
  • Developed for use in non-FCRA applications across the customer lifecycle

Apply Income360 Complete to Your Business

  • Identify prospect households that are likely to have the income for your products and services
  • Conduct market analyses, size markets for key target segments, and identify growth opportunities
  • Determine effective product positioning and match offers with appropriate customers
  • Identify optimal cross-sell and up-sell opportunities within your customers based on their likely total income
  • Use it alone or incorporate it into models that include traditional income measures
Income360 Digital is also available for use in online applications such as ad targeting and landing page optimization.
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