Income360® Complete
Better Understand Total Household Income
Income360 Complete estimates total household income up to $2 million, improving direct marketing and online targeting. You get accuracy even at higher income ranges, giving you a full view of estimated income: wages, investments, businesses, and investment income from retirement funds, built from a foundation of anonymous, direct-measured assets only from Equifax.
Apply Income360 to your customer and prospect files for better targeting, segmentation, and account management. Or, you can use Income360 Digital Targeting Segments for online campaigns. This PII-free solution is for non-FCRA applications across the customer lifecycle.
Target young affluent households with over $170,000 in estimated income, over 2.2x as much as young non-affluent households.
Find lending opportunity — 9% of consumers with 550-650 credit scores have over $150,000 in estimated income.*
Improve servicing — mortgage holders with Income360 estimate over $2 million were 7x more likely to prepay.*
*Equifax analysis. Results may vary.
Deliver the right offer using insight on household income
Better identify prospects and customers who are likely to have the right income levels for your products and services.
Financial Services
Use Income360 to identify clients likely to have high incomes to drive deposit growth or promote investment/insurance products. Plus use it to enhance Invitation to Apply (ITA) targeting for lending acquisition, segment before Prescreen, and improve account management.
Auto Dealerships and Luxury Goods Retailers
Market to prospects and customers likely to be able to afford premium vehicles or luxury goods and services. Inform auto and retail lending efforts by factoring in likely household income for more effective acquisition.
Strengthen your Targeting and Models
Gain Deeper Customer Insights with Income360 Complete
While most income models focus on the salary component, Income360 Complete goes beyond that to also include estimated income from investments, businesses, and retirement funds. Our estimates of investment income are unique as they are built from a foundation of anonymous, direct-measured assets that only Equifax has. Income360 Complete provides a reliable view of total household income without the use of Personally Identifiable Information (PII).
Whether you're in retail, travel, automotive, or financial services, Income360 Complete empowers you to better prospect for new customers, match offers to grow customer relationships, enhance market analyses, and inform other non-FCRA applications across the customer lifecycle.
Frequently Asked Questions
Related Resources
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Use Income360 Complete in conjunction with our other Economic Insights solutions to gain a more complete picture of your prospects and customers.
Explore our Consumer Economic Insights
Our unique insight into the household wallet distinguishes our marketing data from all other options. Discover how our economic insights can help fuel acquisition, cross-sell, and retention efforts
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