Gaming

We provide data solutions that help casino operators, online gaming and sports betting customers deliver personalized experiences while preventing fraud.

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Overview

Both in-person and online gaming and gambling companies need solutions that improve the player experience and meet industry regulations. By preventing fraud and ensuring the financial security of customers you can enable trust.

​​​​​​​Our cloud-native data and analytics solutions deliver holistic insights so you can:

  • Deliver a better gaming experience by processing player transactions in real-time without delay
  • Enhance your fraud prevention efforts both in-person and within digital gaming
  • Scale and adapt your operations to keep current with e-gaming and gambling regulations
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Who We Serve

We service the unique needs of the gaming industry including product solutions for:

Casinos

Licensed physical, brick-and-mortar gaming establishments

iGaming

Regulated online casinos
 

Sports Betting

Regulated online sportsbooks

Fantasy/e-sports

Social online gaming

Lotteries

State lottery commissioned games

Distributors and Suppliers

Distributors of equipment,
products or services used by
gaming operators
Many gaming companies have difficulty safeguarding their businesses with identity verification solutions and retaining players.

Discover how Equifax is helping gaming companies tackle the challenges faced within their business and during the player journey.
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Offer Better Player Experiences

  • Fast & easy account setup with digital identification
  • Recommendations using predictive analysis of player preferences and behaviors
  • Insights on your ideal customer's demographics and preferences (firmographics) can help you identify new customer segments to target, and improve your existing loyalty and rewards programs.
  • Data regarding risky financial thresholds to help you identify and prevent fraud quickly

Identify and Prevent Fraud

  • Monitor activity during account setup and player journey to reduce fraud
  • Comply with anti-money laundering regulations with our Know Your Customer (KYC) capabilities
  • Flag activities with a better understanding of a player’s personal data and income patterns
  • Authenticate and verify the digital identity of players, devices, IP address locations and more

Navigate Evolving Regulations

  • Acknowledge player exclusion obligations at account creation
  • Promote responsible gaming with financial and behavioral player insights
  • Configure and scale operations in alignment with ever-changing state, federal and global regulations
Find Products & Solutions

What Can We Help You Do?

Capitalize on Immediate Opportunities with Cloud-Native Technology

Given the immense opportunities in the Gambling industry today, Equifax empowers gambling businesses to innovate faster, solve pressing challenges and develop experiences based on a more complete picture of players. Learn more about our cloud offerings in our developer portal, where you can find self-service APIs and discover how our cloud-based solutions can meet your most pressing needs. Visit our Developer Portal for access.
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We’re Here to Help

Reach out to our sales team to learn more about products, pricing and implementation.

Explore Our Offerings

Browse our resource library for case studies, product sheets, and more useful information about our services and solutions.