Equifax Online Behavioral Advertising Notice (US Only)

Last Updated: October 2023


Thank you for visiting Equifax websites. We have partnered with companies that deliver ads for our products on sites that you visit on the web. In order to provide you with a more relevant online experience, some of our ads shown to you are based on your previous online activity on our sites and other sites. Information about your online activities, combined with other information, may be used to select an ad for a product or offer that better matches your interests. This advertising practice is called online behavioral advertising (“OBA”) or interest-based advertising.

We comply with the requirements of the Digital Advertising Alliance's (DAA) Self-Regulatory Program, whose goal is to provide you with enhanced notice about online advertising practices and choices about the ads you see.

You can opt out of receiving ads based on your online behavior either by visiting the DAA opt-out page at http://www.aboutads.info/choices/ or by clicking on the Ad-Choices icon in or near an ad you see. If you elect to opt out of OBA, you will still see ads, but they may be less relevant to you. Please note that the opt out is cookie-based and will only affect the specific computer and browser on which the opt out is applied. If you delete your browser cookies, or use a different computer or browser, you will need to opt out again to continue being opted out of OBA.

You can learn more about online advertising through the following resources: