Spending Insights
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Stop Guessing. Start Growing with Actual Purchase Data.
Spending Insights provides the data and intelligence you need to navigate market trends and connect with your ideal customers using actual spending transaction-based insights. In a dynamic market, moving beyond survey-based estimates to real-world consumer spending behavior is paramount for effective marketing and strategic growth.
Why Spending Insights?
Traditional marketing often relies on estimated data, which can lead to imprecise targeting and wasted acquisition spend. Spending Insights empowers businesses to identify high-potential prospects based on confirmed purchase behaviors, driving higher conversion rates and superior ROI.
Apply Spending Power for Both Offline and Digital Campaigns
Rely on two powerful spending solutions to optimize your marketing strategies across the customer lifecycle and reach consumers across channels.
Spending Insights Index (Offline)
Use a 1-100 score to target consumers by level of spend, recent activity, and frequency across categories. Enhance direct mail segmentation to reach optimal customers and prospects.
Digital Targeting Segments (Online)
Incorporate Spending Insights Digital Targeting Segments across display ad, paid media, and social media campaigns to reach Affluent and Mass Market High Spender audiences across categories.
Targeted Marketing with Spending Insights
Watch this video to learn how marketers can identify high-potential prospects based on actual spending behaviors—avoiding reliance on survey-based data to drive campaign precision.
Comprehensive Categories
Spending Insights span a diverse range of high-value consumer categories:
- Total/Overall Spending: High-level activity across all tracked categories.
- Travel: Includes specialized insights for Hotel, Airline, and Cruise spending.
- Dining: Insights into Fast Casual and Take Out/Food Delivery behaviors.
- Insurance: Targeted data for identifying consumers likely to switch or purchase policies.
- Home Improvement: Reach prospects likely to spend on DIY projects or major home services.
Frequently Asked Questions
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