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Digital Services for Credit Acquisition

Expand Prescreen and Invitation to Apply campaign reach with digital services for credit acquisition. Enable your target audiences to respond faster by delivering your credit and insurance offers via email, display, social, mobile, phone, and addressable TV and radio.
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Credit Acquisition via Digital Channels

Enhance your credit and insurance marketing efforts and expand your campaign reach online with comprehensive digital solutions from Equifax. Support your omni-channel Invitation-to-Apply (ITA) and Prescreen efforts by delivering promotions directly to consumers’ email. Engage and convert desirable consumers with display ads and targeted marketing across mobile platforms, plus addressable TV and radio. Our digital industry connections help you easily execute your digital campaigns, and better connect with your audiences online.

Extend Prescreen and ITA Reach
Connect and engage with audiences on their devices via email, display ads, mobile ads, social platforms, and more.
Enable Faster Response
Allow audiences to respond to Prescreen and ITA offers and gain faster access to credit via a few clicks. 
Optimize Budgets
Utilize email and digital channels to reduce reliance on direct mail and lower CPA.
Support Targeted Delivery
Ensure online ads reach desired target audiences by digitizing Prescreen and ITA lists.
Gain Campaign Flexibility
Test messaging and pivot quickly. Tailor online ads to fit financial and behavioral characteristics of target audiences.
Enhance Segmentation
Utilize financial insights to fine-tune Prescreen and ITA audience segmentation for better campaign performance.

Digital Solutions for Credit Marketers

We help your credit acquisition team, ad agency, and analytics groups ensure your Prescreen offers and ITA messages reach the right consumers. Our integrated digital capabilities and financial insights allow for precise targeting, optimized ad spend, and measurable results.

 

Extend Prescreen and ITA Offers via Email

Expand campaign reach, reduce costs, and improve speed by sending offers direct to a consumer’s email inbox. Optimize messaging, test and pivot fast, and drive quicker response.

Expand Acquisition Efforts Online

Deliver Prescreen and ITA offers via digital and reduce the impact of expensive direct mail on your budget. Deliver ads to your desired audience online via display ads, mobile and social ads, or addressable TV and radio. 

Auto, Communications and Retail

Optimize acquisition campaigns and drive credit applications for auto loans, phone purchases or retail store cards. Deliver targeted offers to existing customers and new prospects through a variety of digital touchpoints, increasing sales and customer retention.

Deliver Offers Across Channels

Don’t limit your Prescreen efforts to direct mail. Work with Equifax to expand communications across digital channels and increase the opportunity for target audiences to say “yes” to your offers.

Reach Desired Audiences via Digital

Expand your Prescreen and ITA communications and better connect with audiences. Through email, digital advertising, and onboarding both Prescreen and ITA direct mall lists, marketers can support omni-channel campaigns and drive increased response rates.

Credit Issuers

Expand credit card and loan acquisition campaigns by reaching consumers through digital channels and enabling faster access to credit. 

Insurance Marketers

Accelerate your digital efforts to target and convert high-value policyholders. Extend direct mail Prescreen and ITA campaigns via digital, generating incremental quotes and significant lifetime value. 

Auto, Communications and Retail

Optimize acquisition campaigns and drive credit applications for auto loans, phone purchases or retail store cards. Deliver targeted offers to existing customers and new prospects through a variety of digital touchpoints, increasing sales and customer retention.

Team with Equifax for Digital Marketing

Choose Equifax for digital credit acquisition efforts.

  • Money Matters: Consumer wallet is our specialty. Engage with audiences based on financial capacity.
  • Scale: High linkage across offline and online channels for effective digital execution.
  • Data Experts: Data management, enhancement, and privacy, for accuracy and security.
  • Partnerships: Ensuring audience activation across multiple digital channels.

Frequently Asked Questions

Digital channels enable credit marketers to expand reach and increase awareness for credit offers. By using email, display advertising, social networks, and addressable TV and radio, marketers can increase engagement and offer an easier path to conversion.

In addition, implementing digital channels after direct mail can be a cost effective strategy to reinforce the offer or message and keep the brand visible to the target consumer.
 

Direct mail, acquisition email, and phone do not require additional consumer ID confirmation. For display ads, addressable TV and internet radio, Equifax can work with you on a process to confirm the recipient is the correct target consumer for the Prescreen offer.

Equifax matches your Prescreen or ITA lists to email addresses, conducts a multi-step hygiene process for deliverability, offers flexible license terms, and can help coordinate sending or provide the list to your email service provider (ESP).

Yes, both addressable TV and targeted radio allow households associated with your Prescreen or ITA lists to be served relevant brand advertising, growing brand recognition and increasing awareness of new credit products. An extra step for ID confirmation is required for firm offers of credit on these channels.

Prescreen lists can be onboarded to a digital format, allowing digital ads promoting your Prescreen message to be presented to the target audience via online searches, websites, mobile apps, or social platforms. Consumers clicking these ads can be taken to a landing page for a firm offer after ID confirmation.

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6 Tips to Modernize Prescreen

Discover new ways to evolve your prospecting and meet lending acquisition goals. Use digital to deliver your offers faster and better connect with desired audiences.
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Related Products

Explore additional solutions to enhance your direct and omni-channel Prescreen and ITA campaigns.  

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Identify attractive prospects who are most likely to respond to credit card, loan, or insurance offers, while mitigating risk
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Credit Modeling for ITA incorporates Equifax Amplify AI and leverages lookalike models to reach optimal prospects for Invitation to Apply campaigns
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Engage consumers through email for acquisition and retention campaigns
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CreditStyles Pro
Use CreditStyles Pro to differentiate households based on their estimated credit behavior, availability, needs, and usage. With CreditStyles Pro, marketers, analysts, and lenders can gain critical insight on credit use across the customer lifecycle.
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Reach Attractive Audiences Online

Power your online targeting by using consumer financial criteria and propensities to reach audiences likely to engage with your products and services.

Explore Digital Targeting
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