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Consumer Email Services

Use email services from Equifax to support your acquisition and retention campaigns. Access targeted email lists segmented by financial, economic, and behavioral insights, achieve high email deliverability, and better engage audiences with personalized messages.
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Engage More Prospects and Customers Through Email

Our comprehensive email solutions empower businesses to develop highly targeted prospect lists by using our proprietary financial, economic, and behavioral data. Use our email services to support tailored campaigns and deliver personalized messages for acquisition, cross-sell, and retention efforts.

For credit marketers, we can match your Prescreen lists to email addresses, enabling you to send FCRA firm offers of credit or insurance directly to inboxes, saving time and the expense associated with traditional direct mail. Plus, we can help you advance segmentation for invitation to apply (ITA) campaigns to reach optimal audiences.  

For customer programs including retention and cross-sell, we provide email address append services, updating your customer lists with up-to-date email information. This supports next-best product/service campaigns, loyalty programs, and essential CRM maintenance like email change of address (ECOA). 

Achieve Smarter Email Targeting
Build highly targeted prospect lists using advanced wealth, economic, and behavioral insights.
Boost Customer Engagement
Append emails to customer lists for cross-sell, loyalty, and retention, enhancing relationships with tailored messages.
Advance Credit Acquisition
Enhance ITA segmentation and send firm offers of credit via email.
Superior Deliverability
Rely on extensive match and hygiene processes, format and syntax screening, Do Not Email status and deliverability pings.
Flexible Usage Terms
License terms to fit your campaign needs, from single-use acquisition lists to unlimited usage for customer appended emails.
Expert Campaign Support
Our email deployment partner offers best-in-market solutions with high open / click-through rates, or deploy with your ESP.

Upgrade Your Email Campaigns

Whether executing credit acquisition, prospecting, or customer retention campaigns, better email addresses and powerful segmentation can improve campaign performance.

Increase Sales and Beat KPI Goals

An auto brand used targeted email lists segmented by in-market indicators and financial data to gain 47% incremental sales, beat stated KPI goals, and improve its email marketing ROI.

Infographic: Auto email campaign

Boost Deposit Acquisition Efforts

One credit union used an email prospect list segmented by estimated household assets to generate $32 million in new deposits — exceeding deposit gathering efforts by 1000% for the same time period in the previous year.

Case Study: Email segmentation

Improve Campaign Performance and Boost ROI

With Consumer Email Services from Equifax, you're not just sending emails; you're building stronger relationships, driving higher engagement, and achieving superior campaign results. Don't let valuable opportunities slip by – leverage our robust financial, economic, and behavioral data, as well as seamless execution, to ensure your email messages reach the right audience, at the right time. Plus, use email to optimize messaging, pivot fast, and help drive quicker response. Partner with Equifax to unlock the full potential of your email marketing strategy.
 

Execute Prescreen Offers

Deliver firm offers of credit or insurance without the need for accompanying direct mail to reduce campaign expenses and speed response time.

Enhance Customer Retention

Reach your customers easily by using our validated and updated email addresses. Better deliverability helps improve customer engagement for your offers.

Frequently Asked Questions

Equifax offers consumer email services for new customer credit acquisition, general prospecting, and email appends for customer programs such as cross-sell, retention, and CRM enhancement.

Services include:

  • Prescreen and ITA campaigns: Match Prescreen and ITA lists to email addresses to deliver FCRA-compliant firm offers of credit or insurance and ITA messages direct to inboxes.
  • Prospect list generation for marketing: Create prospect lists to target consumers for specific marketing efforts. Can be enhanced with economic and financial capacity insights for additional segmentation and to better tailor offers and messages.
  • Customer marketing and management: Append emails to customer lists for next-best product or service, cross-sell, loyalty, and retention campaigns, as well as general CRM maintenance and email change of address (ECOA) efforts.

We employ extensive match and hygiene processes, including screening for invalid formats, misspellings, spam trap suppressions, and pings to determine deliverable status. Additional screenings address toxic or undesirable emails, "Do Not Email" requests, FCC wireless domains and misspelled domains.
 

Yes, our Prescreen email services are specifically designed so you can deliver firm offers of credit or insurance directly to your target consumers’ inbox. Prescreen email campaigns can be implemented with or without accompanying direct mail.

Better segment your email audience with our proprietary financial, economic, and behavioral insights for more precise audience targeting.

Find your top customer segments, or target prospects in new segments, and then deliver emails with messages that will resonate with each audience. Use our insights to  help better tailor positioning, creative, and messaging, and deliver more relevant, targeted marketing promotions and offers to the right households. 

You can work with our email deployment partner who offers best-in-market solutions and high engagement rates, or we can send your email lists directly to your company's email service provider for deployment.

List Services

Better Reach Optimal Prospects

Refine prospect targeting strategies and identify ideal audiences for marketing goals using financial, economic and behavioral insights. Marketing List Services help you engage attractive prospects.
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Auto Email Acquisition Driven by Economic Insights
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Expand Credit Acquisition Efforts Online

Augment Prescreen and ITA campaigns with digital services. Enable faster responses by delivering credit and insurance offers via email, display, social, mobile, phone, and addressable TV and radio.

Enhance Credit Campaigns
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