Business Needs

Identify New Customer Credit Risk

Equifax uses industry-leading solutions to help you identify reliable applicants and expand access responsibly.

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Score More Consumers, Better.

Reach more customers, even those with thin credit history. Utilize insights from payment transactions, financial habits, and employment details for a comprehensive view. Our advanced credit decisioning solutions, with powerful attributes, models, and scores, enable smarter decisions, expanded access, and robust risk management.
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Approve 12% more while holding risk steady. Access 8.4M previously unscorable consumers with alternative data.

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Gain 8% more Super Prime and Prime consumers. Unlock 13.6M new prime customers using alternative data insights.

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Score 58% of secondary inquiries. Qualify 21% for near-prime or better, expanding your lending opportunities.

New Credit Risk, Real Challenges

From thin files to responsible lending, discover the key challenges in evaluating new customers–and how to solve them.

Optimize Your Lending Decisions, Safely

Making sound lending decisions is critical, but are you truly confident in every "yes" or "no"? Relying on incomplete data leads to educated guesses, not assured outcomes. This uncertainty can result in missed opportunities or unexpected defaults.
Consumer Credit FIle
Make more confident lending decisions. Access comprehensive, daily-updated credit data for 245M+ consumers for precise insights.
OneScore
Delivers a comprehensive credit score, enabling lenders to make faster, more predictable decisions and expand credit access.
Consumer Attributes
The industry’s largest, most powerful portfolio of credit attributes delivering enhanced predictability and performance.

Access Vast, Untapped Markets

Are significant growth opportunities slipping away because you can't reach consumers with thin or no credit files? Millions of potential customers remain underserved and invisible to traditional scoring methods. This leaves a large segment of the market untapped, limiting your reach and growth potential.
OneScore
Expand your reach into new markets. Score thin-file and credit-invisible consumers, driving inclusive growth.
Speciality Finance
Leverage alternative data from sources like DataX and Teletrack to provide comprehensive insights into non-traditional borrowers, enabling lenders to confidently assess risk, reduce fraud, and expand credit access to underbanked consumers.
Equifax Ignite
Leverage a unified analytics platform to access new data and enhance your business from acquisition to customer management.

Stop Fraudsters Slipping Through your Defences

Are you catching high-risk consumers early enough, or are fraudsters making it past your initial checks? Without a comprehensive view of identity from the start, you're vulnerable. This can lead to costly fraud losses and expose your business to unnecessary risk.
Synthetic ID Scores
Stop fraudsters before they cause harm. Detect synthetic identities early, reducing losses and bolstering your security.
Digital Identity Trust
Provides a real-time, multi-factor risk assessment that verifies a consumer's identity using multi-dimensional data sources.
InstaTouch ID
Instantly validates a consumer's identity at the point of acquisition, allowing for secure, real-time auto-filling of digital forms to minimize data entry friction and reduce application abandonment and fraud risk.

See the Bigger Picture and Make Better Decisions

With access to our trusted data, predictive analytics, and cloud-native data fabric, you'll be able to more confidently and efficiently understand who you are doing business with. Choose Equifax and get deeper insights into your prospects, enabling you to say “yes” to more while mitigating risk. 
Automotive
Find ideal customers and understand financial capacity.
Commercial
Grow commercial accounts and make smarter decisions with the right data, seamless delivery and dedicated service.
Communications & Utilities
Reduce write-offs and and improve profitability by assessing new applicant risk.

Optimize Account Opening: Grow & Secure

Equifax helps you optimize new account opening by increasing profitable deals, automating decisions, and approving more customers without added risk. We help you reach new markets with unmatched alternative data and make smarter lending decisions.
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Get More Predictive with OneScore from Equifax

Discover opportunities and grow your portfolio. OneScore for Consumer combines traditional and alternative data for more accurate risk assessment, helping you score more consumers and lend profitably.
Be More Predictive

Grow Profitably, Automate More

Optimize new account opening. Increase profitable deals and automate more decisions. Approve more customers without increasing risk, boosting your bottom line efficiently.

Reach New Markets, Decide Smart

Expand your reach to underserved populations. Our unrivaled alternative data helps you make more informed lending decisions, unlocking untapped growth potential.

Prevent Fraud, Seamlessly

Flag high-risk consumers early. Our identity and fraud solutions apply smart friction for optimal prevention, ensuring security without sacrificing customer experience.

More Data = Better Business Outcomes

Our expanded credit decisioning solutions, attributes, models, and scores can assist you in making well-informed credit decisions, increasing credit availability, and effectively managing risk.

 

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Market Pulse: Essential Credit Trends & Insights

Stay ahead with Equifax Market Pulse Credit Trends. Get timely, in-depth analysis of consumer, business, and auto credit, featuring performance data, national trends, and risk insights.

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