There is a better way to break through today’s information overload. Marketers can use their own data combined with financial and economic insights to conduct a comprehensive customer segmentation analysis. The analysis helps them understand their target audiences and engage with them via the right message and channel.
There are three components to a custom segmentation analysis. Analyses can include all components — Profile, Personify, Pinpoint — or just one or two to answer your business questions:
Profile: Identify top customers for your products and services based on your own data, plus financial and economic measures and other behaviors
Personify: Create target groups and describe them with financial and economic measures, behaviors, lifestyle characteristics, media habits, channel preferences, and more
Pinpoint: Find targets on the map and in the digital landscape to effectively engage them
Find out how the Profile, Personify, Pinpoint analyses can easily be tailored to meet your
company’s unique goals.