• Brochure
  • API
Product

Wallet Insights™ API

Real-time customer intelligence based on Equifax proprietary wealth, economic, and credit capacity insights to inform customer engagement
Contact Us
Real-time API Portal

Real-time Access to Wealth and Economic Insights

With Wallet Insights API, marketers can access and apply unique wealth, economic, and credit capacity insights to individual customers and prospects as they interact with your firm — via point-of sale, call center, or online. 

By integrating real-time insights about consumers’ likely financial profiles into your marketing channels, you can maximize the potential of customer visits, make the right offer to fuel customer acquisition, inform cross-sell strategies, and improve the customer experience. 

Access Insights in Real Time
Gain instant access to key insights on estimated consumer wealth, economic, and credit capacity to drive quick decisions.
Flexible API
Straightforward initial set-up of API to access Equifax data.
Drive Rapid Insights to Field Teams

Make decisions at point of sale based on configured client-specific rules to inform offers based on prospect profiles.

Inform Cross-sell at the Optimal Time 
Use wealth, economic, and credit insights about customers interacting with your firm to deliver appropriate cross-sell offers.
Combine Insights with Your Own Data
Integrate our proprietary estimates of income, wealth, spending, credit, and other insights with your own customer data.
Flexible Access
Customizable to meet your needs and available as a hosted service or to be integrated into your technology platforms.

Drive Decisions with Instant Access to Key Consumer Insights

Wallet Insights API provides marketers with real-time access to household-level estimated wealth, economic, and credit capacity insights based on a foundation of direct-measured, anonymized assets — about 45% of all US investable assets gathered from IXI Network members.

 

With instant access to this unique view of the consumer wallet via the Wallet Insights API, marketers can quickly understand prospects and customers’ likely ability to spend, build wealth, and take on new credit. Then marketers can use the data to immediately make the right offer, inform cross-sell, and drive customer engagement — at the exact time a consumer is interacting with their company.

 

Use Wallet Insights API to gain real-time access to:

Wealth Insights (for IXI Network members):

WealthComplete Premier® (estimated total assets), Investyles® (investment tendency measures), and Financial Cohorts® (asset-based segmentation).

Economic Insights

Affluence Index™, Spending Power™, Income360® Complete (estimated total income), Financial Durability measures, and Economic Cohorts segmentation®.

Aggregated Credit Insights

CreditStyles® Pro (likely credit availability, needs, and usage) and Aggregated ProspectX™ (likely in-market for a short-term or specialty finance loan).

Frequently Asked Questions

Companies can use the API to gain real-time access to household-level estimated wealth, economic, and credit insights. Key applications include: 

  • Get instant insights about prospects as they interact with your firm (point-of-sale, call center, or online) in order to help inform messages and offers
  • Better understand the likely financial profile of current customers interacting with your firm in order to deliver cross-sell opportunities that are more relevant to them
  • Provide relevant insights to field teams to enable effective point-of-sale and call center marketing
     

A wide variety of companies can use the Wallet Insights API. Common users include:

  • Automotive
  • Mortgage and Real Estate
  • Banking & Lending
  • Restaurants & Retail
  • Utilities & Telecom
  • Travel & Leisure

It enables decisions based on configured, client-specific rules in real time, allowing for appropriate offers to prospects based on their profile at the point-of-sale.

Wallet Insights API provides real-time access to household-level estimated wealth, economic, and credit insights based on a foundation of direct-measured, anonymized assets gathered from IXI Network members. This unique foundation of measured assets is what differentiates our insights from other survey-based solutions.

A company needs to license individual datasets in order to access that data via the WalletInsights API. Economic and credit insights are available to all companies. Only firms that are part of the IXI Network can access wealth insights (WealthComplete Premier, Wealth Growth Indicator, Investyles, and Financial Cohorts).

API Portal

Visit the Wallet Insights API Portal

Get started with the Wallet Insights API portal. Gain real-time access to wealth, economic, and credit insights to fuel customer acquisition and cross-sell as consumers interact with your firm. 
Go to API Portal

eBook
3MB
eBook
Wealth Insights Suite
eBook
eBook
Power your Marketing with Consumer Economic Insights
Product Sheet
Product Sheet
Wallet Insights API
eBook eBook Product Sheet

Related Products

WealthComplete® Premier
WealthComplete Premier provides a complete picture of estimated liquid financial assets for nearly every U.S. household. Find the hidden asset potential among customers, grow share of wallet and identify high potential prospects with insight on estimated household assets, investments, and deposits.
Learn More
Investyles®
Enhance customer models with investable assets and investment behavior data to grow assets under management.
Learn More
Income360® Complete
Income360 Complete provides a continuous household-based dollar estimate of total household income up to $2M, including income from wages, investments, businesses, and retirement funds. Use Income360 Complete to improve segmentation for direct marketing and online targeting campaigns.
Learn More
Financial Durability Measures
Financial Durability Measures provide insight into households’ likely financial resilience — meaning how likely a household is able to keep spending, plus meet current and future financial obligations, even when under financial stress. Use it to enhance marketing acquisition and account management.
Learn More
CreditStyles® Pro
Use CreditStyles Pro to differentiate households based on their estimated credit behavior, availability, needs, and usage. With CreditStyles Pro, marketers, analysts, and lenders can gain critical insight on credit use across the customer lifecycle.
Learn More
Household Segmentation
Enhance consumer segmentation using solutions based on proprietary household economic and wealth information. Economic Cohorts® provides marketers vital visibility into household economics. Financial Cohorts® offers IXI™ Network member-firms advanced segmentation using financial characteristics.
Learn More
Feature.Banner_temp

Fuel Your Marketing with Financial Insights

Gain a complete view of prospects and customers. Explore how our wealth, economic, credit, and alternative data insights can help you gain new customers, expand relationships, and drive revenue.

Explore Financial Insights
Anchor Text

Need Help Deciding?

Connect with our sales team today to get a product consultation.