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Spending Power™

Use Spending Power to improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest. Spending Power estimates reach up to $1.2 million per household, allowing you to identify households likely to have the funds for your goods and services.
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Identify Households with Discretionary Funds

Spending Power is a modeled dollar amount of what a household likely has available to spend, save, or invest after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions). With Spending Power, marketers and lenders can gain insight on customer and prospect discretionary funds. 

Spending Power estimates reach up to $1.2 million per household. The higher the Spending Power estimate, the more likely a household can keep spending or investing during lean economic times. 

Use Spending Power to enhance account acquisition, expand your universe of potential customers, boost Invitation-to-Apply (ITA) and segment before Prescreen, identify cross-sell opportunities, provide appropriate offers, inform your merchandising mix, and support digital campaigns.

Improve Targeting and Acquisition
Reach consumers who are likely to have the discretionary funds to afford your products or services or invest with your firm.
Easy to Apply
Use a continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M.
Foundation of Unique Data
Model incorporates anonymous, proprietary wealth data derived from consumer investable assets, plus credit and other factors.
Find Attractive Prospects
Differentiate similar households by their ability to spend or invest versus who is likely to be cutting back.
Fuel Upsell and Cross-sell
Create more targeted promotions by better understanding households’ discretionary spending funds.
Compliance-friendly
Does not contain protected-class demographics and can be used across the customer lifecycle for non-FCRA applications.
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Young affluent households have over $173,000 in spending power, over 3x as much as young non-affluent households.

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One auto brand used Spending Power and other Digital Targeting Segments to reduce cost per digital interaction by 40%.

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With economic insights, one firm could narrow its ITA audience by 30% and achieve same or better response and booking rates.

*Equifax analytics and case studies. Results may vary.

Apply Spending Power to Your Campaigns

Capture discretionary spending to grow your business — the higher the Spending Power estimate, the more likely a household can purchase your products and services. Use Spending Power to find new customers, drive revenue, and deliver appropriate offers. 

Enhance Account Acquisition

Use Spending Power to find and market to more prospective consumers that match the spending profiles of your best current customers.

Drive Sales and Revenue

Better understand who has the ability to spend or invest more with your brand. Plus deliver offers that align with the spending profile of each segment for more effective cross-sell and upsell.

Capture More Dollars with Spending Power

Spending Power helps differentiate between households with similar income or demographics, but likely have considerably different discretionary funds to spend, save, or invest. Apply spending estimates to target lists or models to enhance segmentation.

Differentiate Households by Spending Power

Households may look the same based on standard indicators. However, when you apply Spending Power, you can identify which household has lower fixed expenses and thus more discretionary funds available to spend on your brand.
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Don’t Miss Out on Consumers with Spending Power

To grow your business, you need to identify consumers that can purchase, spend more, invest more, or take on more credit. Spending Power can help you find and capture these consumers. Spending Power measures are informed by our unique knowledge of consumer assets and financial capacity. Use Spending Power to find the right consumers for your products and services.

Used by Many Industries

Spending Power can be used by retail, auto, travel, financial firms, and more. Marketing and analytics teams can use the dollar estimates to improve campaign targeting, support Invitation to Apply (ITA), segment before Prescreen, identify new audiences, and tailor messaging.

Enhance Digital Marketing

Spending Power is also available in an online format to help digital marketers enhance targeting for online campaigns. Use Spending Power Digital Targeting Segments to focus online ad spend on audiences who likely have discretionary funds to purchase your products and services.

Leverages DaaS Environments

Easily access Spending Power in cloud applications or DaaS environments to seamlessly integrate with your data, models, and marketing campaign processes.

Spending Power is Just One Part

How well do you know your customers and prospects? Spending Power is just one part of their profile. To gain a more complete view, discover our Economic Insights Suite. Get the full picture of your target audience - including household affluence, estimated income, spending, credit, and financial durability, plus a view of consumer attitudes, preferences, behaviors, lifestyle, and demographics.
Discover Economic Insights

Frequently Asked Questions

Spending Power provides a continuous dollar value of estimated discretionary funds up to $1.2 million per household to help differentiate households by their estimated ability to spend, save, or invest. It provides a modeled dollar amount of estimated discretionary funds after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).

Spending Power can help marketers better segment, differentiate, and target customers and prospects that likely have discretionary funds to purchase or invest in their products and services — or that can spend more.

Spending Power offers a dollar measure of estimated discretionary funds up to $1.2 million per household. The dollar estimates can be used alone or incorporated into models where consumer spending is a factor. Spending Power can be used to enhance acquisition, cross-sell/upsell, and retention efforts, such as:

  • Drive sales by better understanding who may have the ability to buy, invest, or save and focusing marketing efforts accordingly 
  • Differentiate between similar customers or prospects to focus on those who have the desired level of discretionary funds
  • Fuel ITA segmentation or segment before Prescreen
  • Up-sell/cross-sell to current customers who are able to buy, save, or invest more 
  • Create enticing and relevant offers that match the likely spending power of each household
  • Inform merchandising mix decisions
  • Additional non-FCRA applications

Spending Power incorporates proprietary, anonymous wealth information derived from multiple sources, including summary factors produced from our proprietary database of consumer investable assets. It also includes measures of aggregated credit and geo-aggregated property data.

Marketers and lenders can use other Economic Insight measures along with Spending Power to gain a broader view of consumers and enhance targeting and segmentation for non-FCRA applications. For example:

  • Income360 Complete provides a continuous household-based dollar estimate of income uncapped up to $2 million 
  • Financial Durability Measures offer an indicator of a household’s ability to keep spending and meet existing financial commitments, even when under financial stress
     

Related Resources

Key Insights

Consumer Economic Insights to Power Your Business

With Economic Insights, you can find consumers with the right financial profile for your products and services. Fuel your strategies with key insights on your target consumers or segments. 
Target the Right Consumers

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Spending Power- Digital Targeting Segments
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Related Products

Use Spending Power in conjunction with our other Economic Insights solutions to gain a more complete picture of your prospects and customers. 
Income360® Complete
Income360 Complete provides a continuous household-based dollar estimate of total household income up to $2M, including income from wages, investments, businesses, and retirement funds. Use Income360 Complete to improve segmentation for direct marketing and online targeting campaigns.
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Financial Durability Measures
Financial Durability Measures provide insight into households’ likely financial resilience — meaning how likely a household is able to keep spending, plus meet current and future financial obligations, even when under financial stress. Use it to enhance marketing acquisition and account management.
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CreditStyles® Pro
Use CreditStyles Pro to differentiate households based on their estimated credit behavior, availability, needs, and usage. With CreditStyles Pro, marketers, analysts, and lenders can gain critical insight on credit use across the customer lifecycle.
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Economic Cohorts™
Enhance customer segmentation by differentiating households using economic measures
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Digital Targeting
Leverage our unique digital targeting solutions to reach online audiences with the desired financial profile and purchase tendencies for your brand and offers. Improve online targeting, serve the right message, and drive campaign ROI.
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Explore our Consumer Economic Insights

Our unique insight into the household wallet distinguishes our marketing data from all other options. Discover how our economic insights can help fuel acquisition, cross-sell, and retention efforts.

Explore Consumer Economic Insights
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