Digital Targeting
![]()
Enhance Your Digital Marketing with Equifax Digital Targeting
In today's competitive landscape, successful digital marketing campaigns hinge on reaching the right audience with the right message. Equifax Digital Targeting Segments empower digital marketers to deliver tailored messages and offers to the most receptive audiences. How? By leveraging segments built with proprietary measures of estimated household financial capacity, purchase propensities, and consumer behaviors. Our robust, anonymous, aggregated financial data optimizes your online display campaigns, minimizes wasted ad spend, and drives superior results.
With our Digital Targeting Solutions, marketers can optimize campaign spend, lower cost per acquisition (CPA), and achieve higher customer conversions. We partner with leading publishers, ad networks, DSPs, and data exchanges to enable seamless activation of your targeted audiences across the digital ecosystem.
Enhance targeting with 800+ segments based on estimated financial capacity, propensities, in-market activity, and behaviors
One client achieved over 30% lift in new accounts opened by using custom segments for addressable TV campaign
One dealer group drove 57% more inquiries and 36% lower average cost per inquiry by using digital targeting segments
Target Online Audiences with More Precision
Reach the Right Audiences Online
Discover how one financial services firm used our wealth-based Digital Targeting Segments to serve ads to likely high-asset consumers. By reallocating 78% of impressions, the firm can expect to increase average opening balance for new accounts by 88%.
Use Digital to Drive Auto Inquiries
Explore how an automotive digital marketing firm and its client used economic and behavior based Digital Targeting Segments combined with machine learning to improve key metrics — including an average of 57% more inquiries and 36% lower average cost per inquiry.
Engage the Right Audiences Online
Our Digital Targeting Segments enable you to focus your online marketing efforts on consumers likely to have the financial ability and propensity to buy your products, bring new assets to your firm, or be an attractive target for new credit accounts. Many of our targeting segments are fueled by a foundation of anonymous measured assets, estimated income, spending, credit, and behavioral insights. In-market segments are also available to help you reach consumers currently shopping for a range of products.
Fuel Financial Marketing
Use our Wealth, Banking, Investment, and Credit Propensity Segments to reach online audiences likely to be a good fit for your financial offers - such as bringing new assets to your firm or opening a new credit card, mortgage, or auto loan.
Target by Consumer Economics
Rely on segments that differentiate audiences by consumer economics such as estimated Income, Affluence, Spending Power, and Financial Durability to drive online ad targeting and help reach consumers that are likely to be able to afford your products and services.
Reach In-market Consumers
Find and engage online consumers who are likely in-market or good candidates for your products or services to help bolster campaign ROI. Explore specific Digital Targeting Segments for your Auto, Insurance, Mortgage, Credit Card, Communications, Shopping, and other campaigns.
Frequently Asked Questions
Related Resources
Related Products
Target High Potential Audiences
Our unique insight into the household wallet distinguishes our marketing data from all other options. Marketing data from Equifax helps you better target desired consumers for your offers.
Need Help Deciding?
