Find out how our data and technology solutions can simplify the vehicle buying experience for consumers, and improve efficiency, increase conversion and reduce risk for manufacturers, dealers, lenders and industry partners.

The auto industry is shifting to digital faster than ever before. As auto consumers move more of their buying process online, dealers, lenders, OEMs and technology companies need the right to to help them simplify the process for both the consumers and themselves. Our best-in-class solutions can help identify and target new customers, verify consumer identity, understand consumer financial capacity, manage risk and minimize fraud throughout the car buying process. With our vast, unique data and technology, you can meet the demand of today’s consumers and power a personalized, frictionless, efficient and secure car buying journey.

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Our Capabilities

Market View
OEMs, dealers and lenders can all benefit from a more holistic view of the market and potential customers. We have a variety of flexible, user-friendly solutions to clear the path and drive connections. 
Make sure you’re sending the right message to the right prospect or customer, with the right timing for a smooth conversion. With both real-time and archive data, we can help you start off with a clear view of the customers who are likely to purchase and have the means to do it. And our tools for customized segmentation can help you build from there.
Reducing Risk
We know you want to take as much uncertainty out of your lending decisions as possible, as quickly as possible. We can help provide the peace of mind you need, knowing right away if customers are who they say they are and have the means to make payments.

Who We Serve

Auto Dealers
Auto Lenders
Auto Manufacturers
Industry Partners
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Find Products & Solutions

What Can We Help You Do?

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TradeSight for Lenders

Get actionable insights into lending trends and dealership behaviors

Improving the Digital Car Buying Experience

Learn how Equifax can help  simplify and improve the digital car buying experience for auto shoppers.
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Recommended For You

Our experts have put together a wide range of articles, case studies, videos, webinars, and more, to share information and insights about the automotive industry.
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Insights From Our Experts

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Browse our resource library for case studies, product sheets, and more useful information about our services and solutions.