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Our Capabilities Help Drive Success
Identify and Target New Customers
Our simple and effective solutions help OEMs, dealers, and lenders obtain a more holistic view of the market to drive a more personalized connections with potential car buyers.
Increase Sales with Better Customer Insights
The right message to the right shopper at the right time makes for smoother deals. Equifax uses both real-time and archive data to create a clearer view of in-market shoppers.
Manage Risk and Minimize Fraud
Make lending decisions quickly and with as much certainty as possible. Equifax can help you instantly know whether a shopper is who they say they are and if they have the means to make payments.
Improve The Customer Experience
Meet and exceed the expectations of today’s car buyer with faster verifications and approvals, improved onboarding experiences, personalize marketing offers, and more.
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Who We Serve
Auto Dealers
Simplify and personalize the car buying experience for consumers.
Auto Lenders
Create a layered approach to identity authentication and verification to help you identify more opportunities and mitigate risk.
Auto Manufacturers
Find and target in-market shoppers that are ready to buy.
Industry Partners
Provide the ability to respond to industry shifts with data and analytics that better serve your customers.
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Recommended For You
Our experts have put together a wide range of articles, case studies, videos, webinars, and more, to share information and insights about the automotive industry.
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Insights From Our Experts
- September 23, 2022 Podcast: What the Next Generation of Data Looks Like for the Auto Industry I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical [...]
- September 21, 2022 The Changing Landscape of Fraud - what you need to know The Changing Landscape of Fraud New and old fraud schemes are impacting all parts of the car buying [...]
- September 21, 2022 Find Hidden Risk in Your Auto Portfolio Differentiated Data is Even More Critical in 2022 Supply chain challenges continue to put a strain [...]
- September 02, 2022 6 Ways Auto Dealers Should Be Optimizing Their Email Marketing Economic uncertainty and fears of a recession are prompting auto dealers to think creatively about t [...]
- August 25, 2022 Future of the Auto Industry: You Asked, Experts Answered During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotiv [...]
- August 19, 2022 The Economy’s Effect on the Future of the Auto Industry During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Ke [...]
- July 12, 2022 How to Build Trust Throughout the Aftermarket Customer Journey In automotive aftermarket businesses, people are at the center of each interaction. Yet, the landsca [...]
- June 27, 2022 3 Ways to Drive Strong Auto Sales with Low Inventory It is no secret automotive businesses are currently facing low inventory. Supply chain delays are go [...]
- June 09, 2022 5 Keys to Better Digital Retailing for Dealers and Lenders Recently, the automotive industry has faced challenges meeting consumer demand for better digital re [...]
- June 08, 2022 Top 7 Insights for the Retail Banking Industry Our industry leaders are constantly providing and sharing insightful knowledge on topics including f [...]
- February 10, 2022 Winning in the Digital Auto World It’s no secret that digital retailing has been a hot topic in the automotive industry for the last d [...]
- December 02, 2021 A Centralized Decision Management Platform for Financial Institutions Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing ma [...]
- November 24, 2021 Strategy for Strong Auto Sales When Inventory is Low Hint: Open the back door Strange times are fueling strange trends. It’s no secret that microc [...]
- November 08, 2021 JD Power: 4 Ways the Auto Industry is Changing The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it [...]
- September 15, 2021 Saying "Yes" More Benefits Everyone Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million co [...]
- September 13, 2021 Optimize Your Acquisition Investment and Improve Experiences It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and [...]
- August 20, 2021 Interpreting Current Auto Industry Trends: Economists Weigh In In this recap of our August 5 webinar, “Market Pulse: Interpreting Current Auto Industry Trends,” Am [...]
- August 17, 2021 Auto Industry Trends, Your Questions Answered As most of the country opens back up, the Automotive Industry continues to see pent-up consumer dema [...]
- July 12, 2021 Automotive Industry Prepares for Marketing Changes Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend [...]
- April 27, 2021 Kicking Off the Summer Auto-Buying Season Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right [...]
- March 31, 2021 6 Positive Trends in the Auto Market While the economy recovers from 2020, there are several trends that demonstrate the automotive indus [...]
- January 26, 2021 What Does a K-Shaped Recovery Mean for the Economy? We captured key insights from the January 14 webinar, Market Pulse: Planning in a K-Shaped Recovery, [...]
- January 22, 2021 2021 Planning in a K-Shaped Recovery: Your Questions Answered The start of a new year holds both uncertainty and hope for an economic recovery. For our January 14 [...]
- December 01, 2020 Economists Answer Your Questions About 2021 With a new president-elect and COVID-19 cases on the rise, businesses face some uncertainty as they [...]
- October 29, 2020 Differentiated Data Provides Clarity for Portfolio Reviews Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since th [...]
- October 27, 2020 2 Ways Dealers can Target the Right Customers for End-of-Year Sales The latest advanced data technology and targeted marketing resources are poised to potentially make [...]
- October 20, 2020 Build Effective Holiday Auto Promotions Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ad [...]
- October 16, 2020 Keep Their Cars Running This Holiday Season This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is e [...]
- August 06, 2020 4 Steps to More Effective Automotive Credit Marketing Campaigns The last six months have been a wild ride for auto marketers – auto loan marketers included. After c [...]
- July 27, 2020 Bridge the Gap Between Online Shopping and the Showroom Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environm [...]
- July 23, 2020 How BHPH Dealers can Reduce Delinquent Payments BHPH Lenders Need Alternative View of Customers' Ability to Pay It's paramount to keep sales moving [...]
- June 24, 2020 How to Reach an Ideal Auto Buyer Audience Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or re [...]
- June 10, 2020 Auto Industry Recovery: 3 Key Takeaways The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. Th [...]
- May 19, 2020 How Advanced Ad Targeting Can Fast Track the Automotive Recovery No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especi [...]
- May 18, 2020 How Auto Lenders Can Combat Synthetic Identity Fraud Many auto lenders and dealerships are aware of the general risks associated with fraud. However, syn [...]
- April 29, 2020 Authenticate Right the First Time Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identif [...]
- February 13, 2020 3 Things to Know About Trended Data FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will in [...]
- November 08, 2019 Smash Data Silos to Accelerate Marketing Performance It’s no secret that big data can spur innovation — even disruption — but it can also complicate mark [...]
- November 04, 2019 Use Case: How One Subprime Lender Used AI to Reduce Losses Risk models eventually become less predictive or relevant due to evolving market conditions. New and [...]
- September 09, 2019 How Multi-Factor Authentication Helps Customers Approximately $12 billion has been stolen by identity thieves over the past six years[i], and consum [...]
- September 03, 2019 3 Things Auto Lenders Should Know About Data In today’s business environment, auto lenders need data to get ahead. But not just any old, raw data [...]
- August 28, 2019 Auto Dealers and Consumers: More Data Sooner, Please Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Associa [...]
- August 14, 2019 Synthetic Identity Fraud: Not Just for Credit Cards Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Syntheti [...]
- March 11, 2019 Reach Valuable Customers of the Future Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would b [...]
- February 05, 2019 Interview: Kathi Mehall Reflects on 42 Years of NADA The Oldsmobile Toronado was one of the most popular cars in America in 1977. It had a T-Top roof des [...]
- January 21, 2019 Here's How to Advertise Better in 2019 Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to sa [...]
- January 07, 2019 3 Tips for Stretching your Marketing Dollars in 2019 Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time [...]
- October 26, 2018 Synthetic ID Fraud: One of the Trickiest Tactics We’ve Seen Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a [...]
- October 22, 2018 Enhancing Attribution Analytics with Economic-Based Segmentation Savvy marketers know measurement all about understanding the purchase path of consumers who have con [...]
- May 25, 2018 Military Lending Act: 2 Things Auto Dealers & Lenders Should Know Auto Dealers and Lenders Still Unclear on MLA We all respect and value our service members, and wha [...]
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