Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information. It is the first consumer segmentation system to provide marketers with such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.
Economic Cohorts includes a more complete picture of the consumer wallet, including:
- Total income
- Financial durability
- Credit capacity and usage
Additionally, Economic Cohorts is designed to meet the unique needs of any marketing firm.
Key Benefits include:
- Enables companies to identify top customer clusters, improve communications based on economic profiles, and target new clusters with desired economic potential and tendencies
- Applicable across multiple online and offline channels
- Leverages our unique and proprietary household economic information (income, spending, affluence, financial durability, and credit capacity)
- Developed for use in non-FCRA applications across the customer lifecycle
Learn more about how Economic Cohorts works, and how it can benefit your business.