Why Work With Us

IXI Network: Unique Consumer Wallet Insights

An exclusive member-based network for financial services firms to enhance marketing and grow assets under management.

Financial Asset Data that Drives Marketing Results

Through the IXI Network, Equifax directly measures over $30 trillion in anonymous U.S. consumer assets, representing approximately 45 percent of all U.S. consumer-invested assets. Leading brokerages, banks, credit unions, mutual fund groups, and insurance providers who are contributing IXI Network members tap into reliable and actionable insights to.

  • Promote investment and deposit growth

  • Assess share of wallet

  • Expand relationships through insight on investment styles, behaviors, and characteristics

  • Inform market-level opportunity

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Direct-measurement of over $30T in U.S. consumer assets.

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Exclusive database represents nearly 45% of U.S. investable assets.

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IXI Network has been helping members optimize marketing for over 30 years.

The IXI Network Enhances Performance

Benefit from the most reliable asset data available. Enhance asset and deposit growth campaigns, understand asset allocation to inform product promotions, and identify growing markets.

Effective Household Segmentation to Increase Deposits
By using deposit opportunity and brand affinity to segment prospects, one firm identified over $5 billion in potential new assets and expected 21% improvement in campaign conversions.
Identify Opportunities for Customer Growth
By segmenting customers using financial insights, firms can create treatment groups based on share-of-wallet estimates to identify over $2 billion in asset growth opportunities.

Exclusive Solutions for Firms That are Part of the IXI Network

WealthComplete Premier

Assess estimated share of assets: Identify customers and prospects with investment and deposit growth opportunities.

Investyles

Enhance customer models with investable assets and investment behavior data to help grow assets under management.

Household Segmentation

Financial Cohorts® offers advanced segmentation using financial characteristics based on proprietary household economic and wealth information.

MarketMix Premier

Determine share of assets by market and inform territory and branch planning for banks, credit unions, and investment firms.

MarketVision for Securities

Determine brokerage market share, inform peer group analysis, and improve territory and branch planning.

Small Business Assets

Use asset estimates to improve marketing to small businesses and targeting of small business owners.

Powerful Data to Grow Deposits

Data from the IXI Network can help you identify and reach prospective members with significant deposit potential. Learn how Freedom First Credit Union used WealthComplete® to exceed their goal by gathering over $52 million dollars in deposits in two months.

Join this Exclusive Network

Members who contribute data to the IXI Network enjoy several exclusive advantages:

Access Members-only Solutions

For financial services firms, this means you can leverage solutions based on over $30 trillion in anonymous, direct-measured assets gathered from the nation’s leading financial institutions.

Benefit From More Reliable Data

The foundation of our Network-only solutions is based on direct-measured data, not survey data. Surveys are based on what individuals say they do; direct-measured data measures what consumers actually do.

Become a Developmental Partner with Equifax

Help shape new products and benefit from early adopter exclusivity.

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Join the IXI Network

Capture more assets and deepen your customer relationships.