Why Partner with Equifax?
Team with Partners to Integrate Financial Insights into Your Marketing
Access our financial insights from the data marketplaces, DMPs, and other digital marketing providers that you already use. Our vast array of partnerships across the digital ecosystem means our unique financial data is easily accessible through the partners and processes you already have in place:
Combine our financial insights with your own data to boost your analytics and decision-making.
Advance Your Online Campaigns with Our Leading Digital Partners
We work with leading solution providers so you can access Equifax financial insights and enhance the performance of your marketing campaigns.
Digital marketers need to engage with desirable audiences across multiple channels online, social, mobile, email, addressable TV and more. No doubt you already work with digital media agencies and platforms to perform analytics, execute programs and reach consumers. These are some of our leading partners, but your preferred partners likely work with us as well. Reach out if you do not see your partners on the list.
Reach the Right Consumers for Your Campaigns
Leverage our unique financial insights and marketing solutions to reach online and offline audiences with the desired financial profile and purchase tendencies for your brand and offers. Seamlessly activate desired target audiences for successful omni-channel campaigns.
Enhance targeting with 800+ segments based on estimated financial capacity, propensities, in market activity, and behaviors.
A new targeting email audience generated incremental vehicle sales and beat the stated KPI goal by up to 74%.
A campaign by a leading brokerage to custom segments resulted in an over 500% lift in new account assets.
Target audiences with more precision and transform your digital marketing with proprietary financial insights and likely consumer purchase behaviors. Bridge the gap between online and offline marketing efforts by using the same foundational customer insights to inform both.
Utilize powerful segmentation to serve ads to optimal target audiences across Addressable TV and radio platforms.
Our partners support acquisition and retention email campaigns segmented by financial, economic, and behavioral insights.
Work With Partners to Access Insights on the Consumer Wallet
Our unique insight into the consumer wallet is what distinguishes us from other targeting options available today. Based on a foundation of anonymous, measured U.S. consumer assets and credit data, our financial insights are the basis for powerful audience development and targeting segments.
Explore how a luxury automotive group partnered with a digital marketing firm to combine economic and behavior-based Digital Targeting Segments with machine learning to improve key metrics — including an average of 57% more inquiries and 36% lower average cost per inquiry.
Discover how one financial services firm used wealth-based Digital Targeting Segments to serve ads to likely high-asset consumers. By reallocating 78% of impressions, the firm can expect to increase average opening balance for new accounts by 88%.
Related Resources
Digital Targeting
Access over 800 Digital Targeting Segments across platforms to create focused audiences for successful campaigns. Create Custom Audiences using in-house data for seamless online and offline execution.