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ProspectID™

Create targeted prospect lists for credit and insurance firm offers that meet your acquisition objectives and budget requirements. Easily access pre-approved, valuable prospect lists tailored to meet your credit profile criteria.
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Create Precise, Targeted Prospect Lists That Fit Your Acquisition Needs

ProspectID helps you efficiently mine the Equifax credit-active consumer database to identify prescreened prospect lists for FCRA-compliant marketing campaigns. Leverage access to more than 2,500 consumer credit financial attributes, triggers, and TargetPoint Intent Scores to meet your credit profile criteria.

This robust solution combines the power and flexibility of a large-scale prescreen implementation, with the speed and targeted nature of a packaged offering, at a price point that will fit almost any marketing budget. Control your list size and acquisition costs while still benefiting from the proven Equifax prescreen process and meeting your marketing goals. ProspectID is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).

Develop Strong Prospect Lists
Easily mine the Equifax credit-active consumer database to identify robust prospect lists that meet your criteria.
Budget-friendly
Includes curated attributes and count generation capabilities to ensure complete control over list size and costs.
Speed List Selection
Build on-demand lists using a processing engine designed for easy list selection and rapid delivery.
Increase Activation Rates
Incorporate triggers plus intent scores to fine-tune audience selection.
Control List Count
Leverage attribute-based count tools and dynamic list segmentation to size prospect lists and maximize list selection.
Improve ROI
Drive customer acquisition and realize higher open rates coupled with a cost-effective prescreen process.

Find Quality Prospects That Fit Your Strategy and Budget

With ProspectID, you benefit from an array of prospect targeting options, efficient list selection, and a managed price point — all key to a smart acquisition strategy.
Meet your Criteria
Start by accessing our online platform to choose from amongst 2500+ predefined credit scores and attributes to build your prospect audience and meet your credit criteria. Use count generation capabilities to control list size and acquisition costs.
Enhance your Targeting
Improve your targeting for both acquisition and cross-sell offers by using triggers to reach consumers in-market for new credit. Take your targeting even further with TargetPoint Intent Scores to reach audiences likely to open new credit. 
Deliver your Offers
Quickly access your lists and extend pre-approved offers of credit to the right prospects. Meet your deadlines, acquire more new customers, and achieve smart growth.

Streamline your Prescreen Efforts

Use ProspectID to gain fast execution with a limited budget. Leverage dynamic list segmentation capabilities to reach your desired number of high-quality, in-market prospects for your campaigns. Then quickly tailor marketing messages and deliver your pre-approved offers to the right prospects.

Frequently Asked Questions

ProspectID provides on-demand list development capabilities and streamlined list delivery for FCRA-compliant firm offers. Companies using ProspectID can select from predefined data options that meet their risk parameters in order to define their target audience. The solution combines speed and a packaged offering at a price point that fits most marketing budgets.

ProspectID allows selection from over 2,500 credit scores and attributes related to credit, triggers, and TargetPoint Intent Scores, all dynamically linked for immediate access.

Triggers or alerts enable firms to target consumers who are likely to be in-market for additional credit, based on recent inquiries. They can also help firms target consumers that may have purchased a lending product through another creditor but may be open to refinancing. Triggers can be used to help target prospective new customers seeking new credit as well as to deliver cross-sell offers to existing customers.

ProspectID offers companies a budget-friendly option for acquisition marketing. It offers an automated process for companies to quickly build prospect lists that meet their criteria using a curated list of credit scores and attributes. It also includes count generation capabilities whereby companies can optimize their list selection while maintaining control over list size and acquisition costs. In addition, it incorporates attribute-based Nth'ing tools to enable prospect lists to be sized to meet both targeting and budget requirements.

Prospect ID allows for existing customers and previously marketed prospects to be suppressed. In addition, all consumer records undergo address standardization procedures to verify and maximize deliverability.

Related Resources

eBook

6 Tips to Modernize Your Prospecting

Discover new ways to evolve your prospecting and meet your lending acquisition goals. Analyze more data, expand your audience, deliver your offers faster, enhance benchmarking, and more.
Explore Tips

Product Sheet
Product Sheet
Equifax Ignite® for Prospecting
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eBook
Enhance Your Prescreen
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Product Sheet
ProspectID
eBook
3.8 MB
eBook
Capture Consumers Seeking New Credit
Product Sheet eBook Product Sheet eBook

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