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Prequalification of One™

Prequalification of One enables a consumer to easily check their credit eligibility for offers before a credit application is initiated, which can help minimize credit rejection and avoid a negative impact on their credit score.
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Convert More Consumers for New Credit

Prequalification of One helps credit marketers engage with consumers in digital channels and in-person. By enabling consumers to understand their credit eligibility for offers without impacting their credit score, lenders can increase acceptance and approval rates and create a more positive user experience. It can simultaneously increase marketing ROI from unknown traffic to your website, build brand loyalty, and better capture cross-sell opportunities.

This cloud-based service supports real-time processing online or in person through a call center, a point-of-sale (POS), and more. By engaging with consumers in the channels they are using, and responding to the self-identified need of consumers who may be interested in new credit, you're better able to capture more opportunities and increase “stickiness” with a broad range of consumers.

Enhance Consumer Engagement
Better engage with consumers who may be interested in new credit as they search online, visit your site, or connect in-person.
Reduce Application Abandonment
Minimize credit application process drop-offs. Empower consumers to prequalify for best-fit products and grow conversions.
Optimize Product Fit
Help consumers identify products that align with their financial needs.
Increase Approval Rates
Deliver real-time prequalification offers to boost acceptance rates.
More Positive User Experience
Support a superior experience by presenting relevant offers in real time, when consumers have a need.
Maximize Marketing ROI
Convert more browsers into buyers with personalized prequalification offers and improve your return on investment.

Return Prequalification Offers in Seconds

In today's competitive lending landscape, every customer interaction matters. With Prequalification of One from Equifax, you're not just offering a service; you're offering transparency and a streamlined path to credit conversion. Engage with consumers in real time, where they are, by responding to their self-identified needs and presenting tailored prequalification offers that can increase credit acceptance rates.

Financial Services

Empower consumers browsing online and on your website to more easily research your lending options. Use Prequalification of One to present offers as consumers are searching for credit, making it easier for them to accept an offer and creating a positive customer experience. 

Automotive Dealers and Lenders

Enable auto buyers seeking loans at dealers to gain quick pre-qualified offers and avoid unnecessary hard inquiries. Present prequalified offers for new auto loans and refinancing options to help consumers understand what they can afford with no impact to their credit. 

Product or Service Offers

For companies that offer expensive products or subscriptions, such as home security or solar panels, prequalification can help speed the sales cycle. Enable shoppers to explore financing options online or before in-person consultations to drive better customer conversion.

Seamless Execution

Prequalification of One is highly configurable with simple or end-to-end solutioning. The service is run online in real-time and can be initiated in-person, through a call center, a point-of-sale, or online. Equifax or your firm can perform decisioning for offers. 

Frequently Asked Questions

Equifax Prequalification of One helps increase conversion rates for new credit or insurance by returning a prequalified offer to consumers in real-time. Engage with consumers across channels such as online, in person, through a call center, or at a point-of-sale, and respond to their self-identified needs, making lenders or insurers better able to capture more opportunities and increase “stickiness” amongst consumers that may be interested in new credit.

Prequalification of One enables consumers to check credit eligibility without a negative impact on their credit score, thus reducing friction in the credit application process and increasing acceptance. Consumers can explore products that fit their needs and desired spend and then move to a full credit application if they desire.

Yes, the Prequalification of One service is run online, in real-time, providing immediate eligibility determinations and options for consumers.

Our flexible delivery options allow you to seamlessly integrate Prequalification of One into your existing processes or use Interconnect to determine a prequalification offer in real time. Firms can leverage scores, attributes, and models to present the best possible offers and capture more browsing consumers.
 

Required input fields include full name, city, and state, plus a combination of SSN/Last-4 SSN, D.O.B., and/or full street address, along with explicit consumer consent.

If a negative credit decision (e.g., decline) on the prequalification is communicated to the consumer, it is considered that an application has occurred, and adverse action notices are required per Regulation B and V.

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Boost CX for Online Consumers Seeking Credit

Learn how one credit card issuer leveraged a consumer-initiated solution to ease the credit card application process and expand its marketable audience.
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Enhance Prescreen

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