• Product Sheet
  • ITA Solutions
Product

Credit Modeling for ITA Cloud AI

Credit Modeling for ITA incorporates Equifax Amplify AI and leverages lookalike models to reach optimal prospects for Invitation to Apply campaigns

Contact Us

Power your ITA targeting based on Prescreen knowledge

With Credit Modeling for ITA, companies can use “lookalike” models to target consumers that have similar characteristics as successful Prescreen audiences. Use the models to develop optimal ITA prospect lists and reach consumers that are more likely to accept offers for new credit compared to broad prospecting criteria.

Key Benefits

Fuel your ITA campaigns

  • Access ITA lookalike models based on successful Prescreen criteria 

  • Rely on non-FCRA aggregated credit and consumer financial insights to fuel ITA targeting

  • Reach audiences likely to respond to and accept new credit offers

  • Developed using advanced AI, deep analytics, and machine learning techniques

Solution

Options to meet your needs

Credit Modeling for ITA provides two options to meet your acquisition needs - Universal models and Custom models. Choose the best option for your company to reach the right prospects for your ITA campaigns.

  • Universal: Get your offers in-market quickly. Leverage pre-built lookalike models for your auto, bankcard, and mortgage ITA campaigns. 

  • Custom: Use your own Prescreen knowledge to boost your ITA efforts. Rely on custom models to reach consumers with similar characteristics as your Prescreen responders.

View Product Sheet
How It’s Used

Reach a broader audience for your offers

Use Credit Modeling for ITA to fuel your credit acquisition efforts and overcome the limitations of Prescreen campaigns.

  • Save budget and reach new audiences without requiring a firm offer of credit

  • Fine-tune targeting beyond credit characteristics with consumer financial capacity measures

  • Choice of channel delivery including direct mail, email, display, and social

  • Gain flexibility over message and creative without FCRA requirements

  • Extend the campaign period to allow for more time to test and adjust

Related Resources

Product Sheet
Product Sheet
Credit Modeling for ITA
eBook
4207 KB
eBook
Advance Your Invitation to Apply Campaigns
eBook
3.8 MB
eBook
Capture Consumers Seeking New Credit
eBook
4746 KB
eBook
Fuel Customer Growth - Lender Playbook
Product Sheet eBook eBook eBook eBook
View All Resources (10)

Related Products

Consumer Email Services
Engage consumers through email for acquisition and retention campaigns
Learn More
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
Learn More
Income360® Complete
Income360 Complete provides a continuous household-based dollar estimate of total household income up to $2M, including income from wages, investments, businesses, and retirement funds. Use Income360 Complete to improve segmentation for direct marketing and online targeting campaigns.
Learn More
Financial Durability Measures
Financial Durability Measures provide insight into households’ likely financial resilience — meaning how likely a household is able to keep spending, plus meet current and future financial obligations, even when under financial stress. Use it to enhance marketing acquisition and account management.
Learn More
Anchor Text

Contact Us

Connect with our sales team and discover how this product can meet your business needs.

Modernize Your Prospecting

Explore 6 tips to modernize your lending acquisition campaigns

View eBook

ITA Solutions

Discover strategies to boost your ITA campaign performance

Explore Tips