Power your ITA targeting based on Prescreen knowledge
With Credit Modeling for ITA, companies can use “lookalike” models to target consumers that have similar characteristics as successful Prescreen audiences. Use the models to develop optimal ITA prospect lists and reach consumers that are more likely to accept offers for new credit compared to broad prospecting criteria.
Key Benefits
Fuel your ITA campaigns
Access ITA lookalike models based on successful Prescreen criteria
Rely on non-FCRA aggregated credit and consumer financial insights to fuel ITA targeting
Reach audiences likely to respond to and accept new credit offers
Developed using advanced AI, deep analytics, and machine learning techniques
Solution
Options to meet your needs
Credit Modeling for ITA provides two options to meet your acquisition needs - Universal models and Custom models. Choose the best option for your company to reach the right prospects for your ITA campaigns.
Universal: Get your offers in-market quickly. Leverage pre-built lookalike models for your auto, bankcard, and mortgage ITA campaigns.
Custom: Use your own Prescreen knowledge to boost your ITA efforts. Rely on custom models to reach consumers with similar characteristics as your Prescreen responders.