Consumer Data

Gain deeper customer insights with Equifax. Use credit bureau data, alternative data, and predictive analytics to optimize credit risk, reduce fraud, and drive personalized customer experiences. Make data–driven decisions with the most comprehensive consumer data available.

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 Secure, Accurate, and Actionable Consumer Data

Whether you’re looking for a turnkey solution, best-in-class data for custom score development, or something in between, our product portfolio offers everything you need to enhance your competitive edge across the entire customer lifecycle — from prospecting to origination to account management.
 
Protect your business with our industry-leading consumer data solutions, which combine advanced fraud detection with real-time identity verification. By employing multi-layered authentication and ensuring data accuracy and integrity, our solutions provide the robust security necessary to safeguard your business from fraudulent activities and confidently manage your customer relationships.

No One Knows Your Customers Like We Do 

Empowering businesses with data–driven success. See how our consumer data delivers real results for industry leaders.

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Our alternative data could score up to 32% of previously unscorable U.S. consumers

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245M+ people covered by our collected consumer credit data

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alternative data could help an incremental 13.6M (5%) U.S. consumers qualify for prime or better offers

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85% of U.S. consumers are covered by telco, utility and pay TV data available only from Equifax

Equifax Consumer Data Types

Consumer Credit File

Access accurate, up-to-date credit data on 245 million+ U.S. consumers to drive confident lending and expand your customer base.

Consumer Attributes

Our largest credit attribute portfolio enhances lending predictability with 7,000+ attributes for deeper consumer credit insight.

Telco, Pay TV and Utilities Insights

Streamline mortgage underwriting with verified insights not available on traditional credit reports. Gain verified data on 191 million+ customers.

Explore All the Ways to Make Better Data-driven Decisions

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