Understanding Consumer Financial Durability - Infographic

Financial Durability helps predict a household's likely ability to keep spending, and meet current and future financial obligations, even when under financial stress. It’s a measure that considers many factors in combination, including affluence, estimated household income, spending power, and aggregated credit.

Check out some surprising facts about financial durability including how it can help you spot new opportunities as well as identify hidden risk in your acquisition and customer management efforts.