Business Needs

Verify, Authenticate & Link Identities

Equifax provides a holistic view of a consumer with precise signals and intelligent automation to inform decisioning, streamline onboarding, mitigate risk and protect your customers.

From Data Overload to Strategic Differentiation

Take control of competing demands to balance speed and risk mitigation in today’s fast-paced, digital environment. From fraud prevention to refining collection strategies or delivering fast, seamless customer experiences, understanding a consumer’s identity is vital to achieving your goals. Utilize predictive signals from the only cloud native identity database to address opportunities to help reduce synthetic identity fraud, prevent account takeover or optimize the onboarding experience.

Realize New Growth Opportunities with Identity-based Solutions

Understand your customers and prospects like never before.

Prevent First-party & Synthetic Fraud

Are you confident that your processes are effectively preventing fast growing fraud tactics? Understanding user intention and detecting fabricated identities is difficult and the right signals can help reduce exposure to financial vulnerabilities.

Verify an applicant is not using a fabricated identity before extending credit or issuing a loan.
Credit Abuse Risk
Use signs of early payment default risk and loan stacking for proactive risk decisioning.
Consumer Insights
Quickly identify PII discrepancies, trustworthiness and historical fraud behaviors.

Maximize Conversions with Confidence

It can be difficult to effectively balance a seamless user experience and minimize fraud risks. With the right solutions, you can turn these challenges into a strategic advantage by deploying prefill options and automating workflows that help increase conversions while mitigating risk.

Streamline onboarding processes with a prefill solution that reduces clicks and instantly verifies an identity.
Digital Risk Screening
High-velocity screening of device, network, email and other digital identifiers for early risk detection.
Orchestrate onboarding workflows that adjust in real-time to reduce friction for low risk customers.

Protect Customers and Your Portfolio

Fraud and risk prevention are not just point-in-time activities, they require ongoing effort. Implementing solutions that protect customer accounts and monitor your portfolio for risky behaviors need to be just as effective as those used at account opening to maintain your reputation and customers' trust.

Account Protection
Safeguard customer accounts from takeover attempts even if a user name and password have been compromised.
Portfolio Screening
Automatically screen your portfolio for new risk as accounts age and proactively address issues to mitigate financial losses.
Secure MFA
Dynamically trigger MFA checks at critical touch points to help ensure the person you are interacting with is who they claim to be.

Protect Customers and Your Portfolio

Fraud and risk prevention are not just point-in-time activities, they require ongoing effort. Implementing solutions that protect customer accounts and monitor your portfolio for risky behaviors need to be just as effective as those used at account opening to maintain your reputation and customers' trust.

Account Protection

Safeguard customer accounts from takeover attempts even if a user name and password have been compromised.

Portfolio Screening
Automatically screen your portfolio for new risk as accounts age and proactively address issues to mitigate financial losses.
Secure MFA
Dynamically trigger MFA checks at critical touch points to help ensure the person you are interacting with is who they claim to be.

Identity Signals Built for Growth

Unlock tangible results with Equifax. Use trusted data and predictive analytics to gain a better, more confident understanding of individuals, and empower your business to efficiently identify and approve more high-value opportunities while reducing risk and friction.

ID Foundry
Holistic identity graph powered by the Equifax cloud.
Sophisticated Fraud Risk
Seamlessly and effectively detect sophisticated and emerging fraud patterns in real time.
Ongoing account management
Develop an ongoing portfolio monitoring strategy to keep up with fraud and compliance risk.
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>99.5% of the US covered.*

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Capture up to 29x more applications with risk of early payment default and loan stacking than traditional methods.*

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Our cloud-native identity foundry is fueled with 40M+ inquiries daily and 15B+ records monthly.*

*Data points and results based on internal analysis. Individual results may vary.

Product Sheet

Digital Identity Trust for the Digital Era

Verify identity information provided by the consumer is valid using multi-dimensional data sources including phone number, email and mobile device.

Verify Digital Identities with Confidence

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Learn More About Identity and Fraud Tools from Equifax

We offer an array of products and solutions to help you fight fraud, verify identities, stop financial loss and ensure compliance. No matter your need, we’re here to help your business.

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