Product

Identity Proofing

Identity Proofing streamlines verification checks throughout the customer journey by ensuring the information provided is real, affiliated with the person and can be trusted.
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Combat Fraud by Authenticating Customer-Provided Identities

Identity Proofing — delivered via the Kount® 360 platform — makes multiple identity and fraud solutions accessible via a single, streamlined API. With Identity Proofing, you can create customized workflows to orchestrate verification checks and step up methods at various points along the customer journey.

Whether you’re trying to onboard new customers or verify that a login event is originating from the account owner, Identity Proofing orchestrates all the checks, fraud scoring, and red flag detection that you need. Our unified solutions improve decision accuracy so that you can say yes to more applicants without increasing friction or risk.

Approve More Customers
Use actionable insights to make data-driven decisions that improve accuracy and  approvals.
Refine Identity Strategies
Customize workflows to fit your business needs and quickly make changes as your business evolves.
Improve Customer Experiences
Streamline onboarding processes to give your customers a smooth, positive experience.
Reduce Integration Costs
Replace point solutions with a streamlined single-API call, reducing the cost and time of developer resources.
Automate Workflows

Improve business efficiencies by using automation to handle low risk activity so that fraud teams can focus on more complex, high-risk events.

Enhance Case Management
Quickly review, escalate and/or resolve directly within the case queue.

A Scalable Fraud Mitigation Model

With Identity Proofing from Equifax, you can consolidate multiple point solutions into a single API to eliminate redundant integrations and accelerate deployment.

The platform has a single user interface and software development kit (SDK), enabling you to turn on or off services as needed. The platform accommodates evolving identity verification and fraud detection needs, saving you from multiple implementations.

Lend with Confidence

Whether it’s a new applicant or long-time customer, Identity Proofing affirms you are interacting with verified consumers and protecting high-value transactions. 

Secure Automotive Transactions

Whether leasing or purchasing, Identity Proofing helps prevent fraud from test drive to title transfer. Verify buyer and seller identities in real time so that you can speed up sales, protect against losses and build consumer confidence.

Streamline Utility Sign-Ups

With instant identity checks, you can streamline onboarding and ensure customers are who they say they are. Using a customizable solution, allows you to prevent fraud, protect customer data, and meet regulatory requirements.

Frequently Asked Questions

Identity Proofing is fully customizable and can include:

  • Identity Verification 
  • Synthetic Identity Checks
  • Step-up Options
  • Watchlist and Adverse Media
  • First-Party Fraud Detection
  • Digital Risk Signals
  • Third-Party Callouts

Identity Proofing offers an integrated portal complete with a dashboard, analytics, and case management tool.

Yes. Identity Proofing looks at account ID, address, email, phone, and
SSN to determine application velocities. Velocities can be checked in one minute, five minutes, an hour, one day, seven days or a month.

Yes, CIP and CDD can be covered by the solutions within Identity Proofing.

Passports, driver’s licenses, and other government-issued forms of identification (U.S. State, Temporary and Military IDs) can be verified in all 50 states, five U.S. territories, and multiple international locations.

Related Resources

Product Sheet

Identity Proofing

Learn how Identity Proofing helps you gain a complete view of identity risk through comprehensive and customizable workflows, while enabling streamlined onboarding processes for prospective customers.

Explore Identity Proofing Capabilities and Features

Product Sheet
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Product Sheet
Identity Proofing
Product Sheet
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