Identity Proofing
Combat Fraud by Authenticating Customer-Provided Identities
Identity Proofing — delivered via the Kount® 360 platform — makes multiple identity and fraud solutions accessible via a single, streamlined API. With Identity Proofing, you can create customized workflows to orchestrate verification checks and step up methods at various points along the customer journey.
Whether you’re trying to onboard new customers or verify that a login event is originating from the account owner, Identity Proofing orchestrates all the checks, fraud scoring, and red flag detection that you need. Our unified solutions improve decision accuracy so that you can say yes to more applicants without increasing friction or risk.
A Single Platform for Full Identity Coverage
With Identity Proofing by Equifax, you can consolidate multiple point solutions into a single API, eliminating redundant integrations and reducing the time it takes to go live. The platform only has a single user interface and software development kit (SDK), so you can reduce training and administrative support costs, giving you automatic return on your investment. Identity Proofing allows you to turn on or off services when you need to. The platform scales with you as your fraud strategy evolves, saving you from multiple implementations.
Reduce Fraud and Meet Regulatory Requirement in Banking
Whether you’re onboarding new customers or making high-value transactions, Identity Proofing helps ensure you’re interacting with real, low-risk customers and achieve compliance.
Secure Automotive Transactions
Whether leasing or purchasing, Identity Proofing helps prevent fraud from test drive to title transfer. Verify buyer and seller identities in real time so that you can speed up sales, protect against identity theft and build customer confidence.
Streamline Utility Sign-Ups and Changes
Identity Proofing helps you prevent fraud, protect customer data, and meet compliance requirements. With instant identity checks, you can streamline onboarding and ensure customers are who they say they are.
Frequently Asked Questions
Related Resources
Use Alternative Data to Better Evaluate Credit Risk
Identity Proofing is just one of many fraud mitigation solutions available, which increases your protections — from new account opening to AML compliance.
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